Kuber Chopra

Kuber Chopra

Kuber Chopra

Kuber Chopra runs Rasta, a Youth Marketing Advisory with the ambition to take youth brands to young people not- so -traditionally. He's accumulated 5 years of brand management, advertising and consulting experience in India and U.K. Rasta is designing proprietary systems to harness the power of crowdsourcing to gain consumer intelligence in the largest youth market.

Articles by Kuber Chopra

Crowds for Tribes

For nearly a year now we’ve been working on a production to promote domestic adventure tourism among Indian youth. This project has been conceptualized in collaboration with an American adventure enthusiast and filmmaker. However, the reason it hasn’t taken off the ground yet is that it isn’t rigged enough for TV productions and brands to be interested in. The other day I came across this news that the New York City Opera was on the brink of shutting down. It wasn’t news enough though till it said “in a last ditch effort, they were to raise money via crowdsourcing” so they can work on what seemed like a populist production on the life of Anna Nicole Smith. It reminded me of our conversations with production houses and brands for funding...

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Potential of Crowdsourcing in Advertising

One of the professional hazards of working in the Brand building industry is that, you’re extremely sensitive to advertising.

The fact that it is all around and can range from anywhere between awesome to depraved is unsettling enough to push you off your rocker. The upsides of course being that you learn pretty much constantly.

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Jokers In The Pack

Even as crowd sourcing platforms mushroom around us, some would succeed and most will fail. The jokers in the pack have an innate understanding of the crowd they’re going after. Kickstarter.com, Kiva.org are the ones who come to mind immediately.

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