Category: Crowd Creativity

CSW Summit DC hit exciting new highs

CSW Summit Washington DC on June 15 brought together a famously distinguished group of crowdsourcing thought leaders and innovators to share insights and trends on how the second wave of the crowd economy is reshaping industries...

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Searching for the Crowdsourcing Stars

For many of us, it’s possible when we think of ‘Crowdsourcing’ what comes to mind is the Kickstarter of an exciting cause or product that we recently contributed financially to (often to support a friend whose...

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The Myth of the Lone Genius

A very interesting opinion piece on the NY Times by Joshua Wolf Shenk dwells on the myth of the lone genius. History has perennially celebrated lone geniuses like Einstein, Picasso, Shakespeare, King while barely acknowledging...

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Group Brainstorming: 60 Years On

Creativity and innovation have become the buzzwords of the day. For instance, in the 2012 IBM CEO study, more than half of 1700 surveyed CEOs saw innovation as a key resource of sustained economic value. In the same study, 61%...

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Potential of Crowdsourcing in Advertising

One of the professional hazards of working in the Brand building industry is that, you’re extremely sensitive to advertising.

The fact that it is all around and can range from anywhere between awesome to depraved is unsettling enough to push you off your rocker. The upsides of course being that you learn pretty much constantly.

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