The World Wide Fund for Nature (WWF Switzerland) and The Board Room Chaordix are working on an idea — use the Swiss crowd, specifically startups, to develop new sustainable consumption ideas. Chaordix will be engaging its crowdsourcing community — WWF Green Ideas — to uncover innovative but commercially-practical sustainable consumption designs. The contest will run from June 2012 to September 2012.

“This project illustrates a new and innovative model for the way a community can work together to find solutions for a better quality of life via sustainable consumption. Finding ways to minimize the use of our natural resources and eliminating toxic materials are essential to the planet’s long term viability.”
–Holger Hoffmann-Riem, Department of Innovation & Networks of WWF Group Switzerland

It would seem that using the crowd to find solutions to sustainability issues is a very popular work process, this year. The United Nations’ — Rio+20 Conference and Unilever’s — Sustainable Living Plan are two separate crowdsourcing projects that aim to address sustainability concerns, with the crowds help.

So how will WWF Switzerland distill the volume of ideas — well that is where Chaordix and its Crowd Intelligence process come in very handy.

The Crowd Intelligence platform is designed to take the submitted ideas and turn them into actionable insights. Once the ideas are submitted community members can comment and vote on specific ideas. And it’s the votes that will determine the finalists. And there you have it — an innovative process of filtering massive amounts of information into something much more manageable and actionable.

The traditional innovation model has been flipped. And the use of the crowd is now being seen by many organizations as a tool to not only increase innovation but execute the right ideas quickly.

Call To Action

What are your thoughts on the use of the crowd to supplement innovation within your organization?