this-week-in-crowdsourcing

The weekend is finally here! Here’s our weekly dose of the latest updates on – the World Economic Forum meeting, the power of crowdfunding on payment processes and real-estate ventures, why established brands flock to creative crowdsourcing sites, crowdsourcing in the advertising world, open innovation and more.

Global Economy

Around 1,700 private jets flee into Davos for the World Economic Forum meeting—global leaders from various industries to discuss climate change, income inequality and other global issues. The meeting wrapped up on January 24. Was it really about discussions for the improvement of our world economy or was it just “an excuse for the 1% to have a bonding session.” The Guardian has some interesting thoughts. Read more…

 

Creative Crowdsourcing

You think crowdsourcing is for startups and SMEs only? Nope! Crowdsourcing attracts prominent and established brands as they summon the crowd for help when it comes to concepts and content, and not just funding said LA Times. Popular surf wear maker Quicksilver, smoothie brand Jamba Juice, and even pop band One Direction (Yes! From the music industry, too) are flocking to creative crowdsourcing websites. Curious on how they do it? Read this story…

Marketing and Crowdsourcing

How will marketers engage with the consumers through ads in Super Bowl XLIX? Well, crowdsourcing is set to change the advertising world and according to marketing agency Crowdtap, it will be seen on the upcoming event and is a strategy that’s here to stay. Crowdsourced campaign vs. television ads? The Drum tells us more…

Investment and Crowdfunding

Do you have $5000? FundRise, a real-estate crowdfunding business invites individual investors to stake in their money starting from $5K (into bonds) to fund $2 billion project, 3 World Trade Center skyscraper now under construction in Manhattan. However, you must be an accredited investor to participate according to Bloomberg. Read the whole story…

Open Innovation Competition

What happens when public and private sectors unite for open innovation? The NFL, GE, and Under Armor, together with the U.S Department of Commerce’s National Institute of Standards and Technology (NIST) on Head Health Challenge III launch a $2 million open innovation competition to find advanced energy absorbing materials to improve the protective equipment of athletes, military personnel and people that have dangerous jobs. The mechanics and other information are available here…

Image via Mail Online UK

What else caught your eye this week? Came across some breaking news or a good thought piece? Tell us in the comments!