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CSW Workshops with Ross Dawson
WORKSHOP I: Crowdsourcing for Marketing in Enterprise & Agencies
CSW Workshops with Ross Dawson [New York City]
Thursday Oct. 25th, 2012 [8AM-12PM]
Marketing is being transformed by the rise of crowdsourcing. This workshop will examine in detail the strategies, structures, processes, and capabilities required for crowdsourcing high-impact marketing content and building customer engagement. The session will be valuable for both corporate marketing departments and also for creative agencies that are seeking to build expertise in tapping crowds internally and for their clients.
For more information including a detailed agenda and to purchase your tickets, please click here.
Registration includes a complimentary copy of the book Getting Results From Crowds: The definitive guide to using crowdsourcing to grow your business by Ross Dawson and Steve Bynghall.
WORKSHOP II: Crowdsourcing for Media and Content
CSW Workshops with Ross Dawson [New York City]
Friday Oct. 26th, 2012 [8AM-12PM]
Crowdsourcing is at the heart of the next phase of media and marketing business models. Crowds can not only contribute content ranging from articles through to images and videos, but also create value in many other forms including filtering, tagging, fact-checking, and promotion through social media.
Distinct approaches are required for paid and unpaid contributors, however there are common underlying principles that enable media and marketing companies to tap crowds effectively and build effective next generation business models.
For more information including a detailed agenda and to purchase your tickets, please click here.
Registration includes a complimentary copy of the book Getting Results From Crowds: The definitive guide to using crowdsourcing to grow your business by Ross Dawson and Steve Bynghall.
WE ARE PROUD AND THANKFUL TO OUR SPONSORS:
ADDRESS:
Interactive Advertising Bureau – ad Lab
116 East 27th Street, 8th Floor - New York, NY 10016 Map
