With the advent of new communication technologies and networks on the Web 2.0, traditional work processes seem to be becoming increasingly obsolete. Crowdsourcing is one of the hottest trends in the actual business world and represents the new way of working: The working models of the future are no longer devised in the upper echelons of big business. They often occur among the very young in non-traditional settings. And sometimes putting this bit of “here” and “there” together leads to the same ideas.Read More
Claudia has an international MBA, lives and works in Cologne as a media consultant, author and blogger. She is the Founder of CrowdsourcingBlog.de, an information hub that deals with the various facets, currents and outward signs of crowdsourcing.
Articles by Claudia Pelzer
A couple of days ago, eYeka presented the first visualization of the use of crowdsourcing by brands over time. This interactive timeline, called Crowdsourcing by...Read More
French reserachers Lobre & Lebraty say that the value of crowdsourcing lies in the innovativeness of ideas and in the authenticity of contributions. This post is...Read More
Interbrand’s ranking of the 100 Best Global Brands ranks some of the most famous brands in the world based on “all the many ways in which a brand touches...Read More