The recent presidential election in the United States was the most expensive race in history, with Mitt Romney and Barack Obama spending about $1 billion respectively on their efforts to win the White House. While both candidates raised hundreds of millions of...
Crowdsourcing
Discover the impactful ways crowdsourcing – the practice of engaging a ‘crowd’ or group for a common goal, often for innovation, problem solving, or efficiency – is being applied on many different levels and across various industries.
Open Innovation: Needs versus Opportunities
Too often, open innovation initiatives at big companies focus on needs – and needs only. You have a specific challenge to solve, you write up rfp’s and you reach out in your network. Solving problems is an important element of open innovation and it can bring lots of...
Threadless to Host ‘Make Our Day’ Event
Threadless is coming to Singapore to party with you on Nov. 10! Join Threadless founder Jake Nickell & Threadstaffers Josh & Craig for a few hours of artistic awesomeness. Meet the founder, check out local artists' work, show off some Threadless designs, rock...
ImageBrief: Stop Searching for Stock Images
ImageBrief is revolutionizing the way we source stock images. The "endless browsing" of search results stops here. Now, you submit a brief and let a creative crowd of professional photographers respond to your request. You only see the photos that meet your filter...
The Crowd has Spoken: NYC Marathon Cancelled Amid Public Outburst
The New York City Marathon, which has run every year since 1970, including in 2001, two months after Sept 11 has been cancelled, in wake of the havoc and distress caused by Superstorm Sandy. Public displeasure over the fact that critical resources could be diverted to...
A Timeline That Shows How Big Brands Use Crowdsourcing
A couple of days ago, eYeka presented the first visualization of the use of crowdsourcing by brands over time. This interactive timeline, called Crowdsourcing by World's Best Global Brands shows how the use of crowdsourcing has exploded since the early 2000's....
4 Examples of Revolutionary Crowdsourcing Projects
The crowdsourcing -- work process -- has been getting a great deal of attention. In part, crowdsourcing can thank Jeff Howe for all this attention. But to be clear crowdsourcing has existed well before Howe coined the phrase. I can argue that crowdsourcing has existed...
Video: Speaking with USAID’s Stephanie Grosser About Crowdsourcing
Yesterday we spoke with Stephanie Grosser -- Communications Specialist -- for USAID. We spent the large part of our conversation discussing crowdsourcing. This was an interesting conversation. USAID used the crowd to locate USAID Development Credit Authority (DCA)...
Speaking with the USAID on Crowdsourcing and Transparency in Government
We are very excited to be speaking with Stephanie Grosser, Communications Specialist for the United States Agency for International Development (USAID). USAID So what is the USAID -- it's a federal agency created by John F. Kennedy. And the agency...
Crowdsourcing Contest Reveals the Hilton Brand
French reserachers Lobre & Lebraty say that the value of crowdsourcing lies in the innovativeness of ideas and in the authenticity of contributions. This post is about a specific case where crowdsourcing is being used by a company to get authentic market feedback...
Infographic: Crowd-Powered Collaboration for Your Business
Crowdsourcing - a phrase that has become more regular in many marketing and business conversations. But as with many movements, although it's been talked about for years, it's still not being fully embraced by many businesses. It's understandable as there are certain...
4 Suggestions for Building User-Generated Content
Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick...