Crowdsourcing

Discover the impactful ways crowdsourcing – the practice of engaging a ‘crowd’ or group for a common goal, often for innovation, problem solving, or efficiency – is being applied on many different levels and across various industries.

4 Examples of Revolutionary Crowdsourcing Projects

4 Examples of Revolutionary Crowdsourcing Projects

The crowdsourcing -- work process -- has been getting a great deal of attention. In part, crowdsourcing can thank Jeff Howe for all this attention. But to be clear crowdsourcing has existed well before Howe coined the phrase. I can argue that crowdsourcing has existed...

Crowdsourcing Contest Reveals the Hilton Brand

Crowdsourcing Contest Reveals the Hilton Brand

French reserachers Lobre & Lebraty say that the value of crowdsourcing lies in the innovativeness of ideas and in the authenticity of contributions. This post is about a specific case where crowdsourcing is being used by a company to get authentic market feedback...

4 Suggestions for Building User-Generated Content

Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick...

Max Sidorov Social Maverick or Just a Nice Guy

So what has not been said or covered by the media when it comes to Max Sidorov. Some call him a saint, others call Max a hero but Karen Klein just calls Sidorov -- “a nice guy.” Personally, as a father and son, I would just like to shake his hand and buy him a beer or...

Our Interview With François Petavy, CEO of eYeka

eYeka leverages the world’s creativity to enable organizations and people to create a better future together --eYeka And eYeka has worked with companies such as P&G, Kraft, Coca-Cola, Unilever, Danone, Hyundai and Microsoft --  to generate new ideas. Presently,...