French reserachers Lobre & Lebraty say that the value of crowdsourcing lies in the innovativeness of ideas and in the authenticity of contributions. This post is about a specific case where crowdsourcing is being used by a company to get authentic market feedback...
So let’s start with the fundamentals -- outsourcing vs. crowdsourcing. Outsourcing The Project So why do you outsource? Wikipedia gives a very nice answer to your question: The most common reasons why companies decide to outsource include cost reduction and cost...
Can you believe it?! This is our 3rd CrowdChat and we have a number of industry experts lined-up for future chats. Who Is Wil Merritt? Today Wil is the CEO at Zooppa.com. And he has an extensive career in the marketing and advertising space. Merritt spent an...
Crowdsourcing - a phrase that has become more regular in many marketing and business conversations. But as with many movements, although it's been talked about for years, it's still not being fully embraced by many businesses. It's understandable as there are certain...
Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick...
Who Is Lucien Engelen I am very excited to say that tomorrow will be our 2nd CrowdChat. And we will be speaking with Lucien Engelen -- Director of Radboud REshape & Innovation Center. Engelen is passionate about healthcare. And what I find most impressive is that...
911 Data Collection 240 million phone calls are made to 911 in the U.S., every year. The number in Europe is probably higher. The number in most African countries is impossible to ascertain. 911 and its variants across the globe are an old example of crowdsourcing...
Yesterday I published an article where I discussed some of my personal feelings about Max Sidorov. And last night Epi Ludvik and I where able to speak with Max. We used Google+ Hangouts on Air -- it was fun and Epi was feeling rather comical last night. Obviously, I...
Mechanisms such as Crowdsourcing are about to fundamentally change the way we perform and organize work. Conventional organizational structures are about to become more loose and in addition to (well known) outsourcing initiatives, companies have to consider...
So what has not been said or covered by the media when it comes to Max Sidorov. Some call him a saint, others call Max a hero but Karen Klein just calls Sidorov -- “a nice guy.” Personally, as a father and son, I would just like to shake his hand and buy him a beer or...
eYeka leverages the world’s creativity to enable organizations and people to create a better future together --eYeka And eYeka has worked with companies such as P&G, Kraft, Coca-Cola, Unilever, Danone, Hyundai and Microsoft -- to generate new ideas. Presently,...
Crowdsourcing Week is proud to announce our very first Twitter event -- #CrowdChat. The event will be taking place on Wednesday, June 27th 2012 from 8pm - 9pm EDT. And who will be on #CrowdChat -- well I am hoping that you will be there? And besides you, we will also...
Interbrand's ranking of the 100 Best Global Brands ranks some of the most famous brands in the world based on "all the many ways in which a brand touches and benefits its organization - from attracting and retaining talent to delivering on customer expectations"....
There is no better use case for crowdsourcing than leveraging the power of the crowd to find abducted children. And this is the core mission of LizaAlert.org. There is nothing more terrifying for a parent than realizing that your child is not where you left him or...
Sir Tim Burners Lee is one of the most influential men in human history. Why -- well on December 25, 1990 he invented, a little thing called, the World Wide Web (the Web). And over its 22 years -- the Web has connected 2,267,233,742 people on planet Earth. With the...
Crowdsourcing has most certainly been getting a great deal of attention over the past few years. And perhaps the origins of that attention can be traced back to Jeff Howe or Barry Libert or perhaps James Surowiecki or even David Bratvold. David is the CEO and founder...
David is what we call an industry leader in the crowdsourcing space. He is CEO and founder of Daily Crowdsource. The media property is less than two years old but Bratvold has been able to turn the young property into a goto crowdsourcing resourceThe Daily Crowdsource...
I first spoke with Andy in early May and he was educating me on open innovation. And on June 5th, NineSigma launched the first open innovation social media destination, NineSights. I was very curious about NineSights so I decided to reach out to Zynga to learn a bit...
The World Wide Fund for Nature (WWF Switzerland) and Chaordix are working on an idea -- use the Swiss crowd, specifically startups, to develop new sustainable consumption ideas. Chaordix will be engaging its crowdsourcing community -- WWF Green Ideas -- to uncover...
So we talk a great deal about how companies and governments are using crowdsourcing, from co-creation to designing a new troop transport vehicle. But what if I told you that a company is using crowdsourcing -- more specifically fansourcing -- to supplement your...
When we talk about crowdsourcing as a work process we normally think of paid work -- contests, macrotasks or microtasks. But what if I told you that we are only tapping into a portion of the crowdsourcing work potential? You have heard of open source? Open source is a...
In November of 2010, Unilever established the -- Unilever Sustainable Living Plan. The plan set forth is an ambitious ten year program, towards sustainable growth. Unilever explains that the Plan not only addresses their operations but they are also taking...
Australian-based DesignCrowd has just launched DesignCrowd.ca. And although the Canadian branch still has the word “beta” in its name -- that has not deterred the over 76, 000 designer from signing-up. And it looks like CrowdDesign.ca is already running its first...
The Revolution Mosaic, was just released, in the App Store and is ready to crowdsource a mosaic. “This year, 360,000 iPhone photos will come together to form one iconic image that will last forever in the Apps Store, on the Internet, and on posters around the world,...