Collective Intelligence

Crowdsourcing Advertising Content in a Changing Industry

The concept of crowdsourcing remains sometimes misunderstood, and can still be confused by non-users with outsourcing. Before I launched Crowdsourcing Week in 2012 I ran a virtual advertising agency in New York City, and so I feel perfectly well qualified to talk...

What is Open Innovation?

It’s possible to find different answers to this question of ‘What is open innovation?’ Though the majority agree it is a process that goes beyond an organization’s own R&D resources and enlists the support of outside help for innovation ideas to resolve...