crowd economy

Humanizing your brand through crowdsourcing

Humanizing your brand through crowdsourcing

Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...

The largest superpower? Crowds, and here is why

The largest superpower? Crowds, and here is why

With greater diversity also comes a greater collective intelligence Crowds can be a powerful force and can influence the outcomes of many events. Harnessing crowd power in business can bring disproportionate benefits. Unlike employees, a randomly drawn crowd does not...

Unlocking the space frontier with crowdsourcing

Unlocking the space frontier with crowdsourcing

Space exploration, and the exploitation of more affordable access to “near space,” both provide tremendous opportunities for innovation. Mass data generated by new technology can be analysed by artificial intelligence faster and more robustly to provide meaningful...

The core DNA of crowdsourcing…transparency

The core DNA of crowdsourcing…transparency

Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal — often innovation, problem solving, or efficiency. Crowdsourcing can take place on many different levels and across various industries. Thanks to our growing connectivity, it is now easier...

Crowdsourcing cognitive surplus

Crowdsourcing cognitive surplus

Crowdsourcing cognitive surplus refers to the practice of using digital technologies to tap into the free time and expertise of large groups of people in order to collectively solve problems or create content. People can share spare rooms through Airbnb, crowdsourcing...