Thinking Kickstarter When we hear crowdfunding many of us -- including me -- think Kickstarter. Which is understandable since the crowdfunding company has successfully launched over 65 thousand projects. And has over $305 million in total dollars pledged to all...
LEGO
Crowdsourcing Contest Reveals the Hilton Brand
French reserachers Lobre & Lebraty say that the value of crowdsourcing lies in the innovativeness of ideas and in the authenticity of contributions. This post is about a specific case where crowdsourcing is being used by a company to get authentic market feedback...
Crowdsourcing? Why Can’t I Simply Outsource?
So let’s start with the fundamentals -- outsourcing vs. crowdsourcing. Outsourcing The Project So why do you outsource? Wikipedia gives a very nice answer to your question: The most common reasons why companies decide to outsource include cost reduction and cost...
Wil Merritt: Is Crowdsourcing Content the Future of Advertising
Can you believe it?! This is our 3rd CrowdChat and we have a number of industry experts lined-up for future chats. Who Is Wil Merritt? Today Wil is the CEO at Zooppa.com. And he has an extensive career in the marketing and advertising space. Merritt spent an...
Infographic: Crowd-Powered Collaboration for Your Business
Crowdsourcing - a phrase that has become more regular in many marketing and business conversations. But as with many movements, although it's been talked about for years, it's still not being fully embraced by many businesses. It's understandable as there are certain...
4 Suggestions for Building User-Generated Content
Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick...
Lucien Engelen: Crowdsourcing & Healthcare — The Future!
Who Is Lucien Engelen I am very excited to say that tomorrow will be our 2nd CrowdChat. And we will be speaking with Lucien Engelen -- Director of Radboud REshape & Innovation Center. Engelen is passionate about healthcare. And what I find most impressive is that...
How the Use of Crowdsourcing is Empowering the African Citizen
911 Data Collection 240 million phone calls are made to 911 in the U.S., every year. The number in Europe is probably higher. The number in most African countries is impossible to ascertain. 911 and its variants across the globe are an old example of crowdsourcing...
Video: Crowdsourcing Week Speaks with Max Sidorov on Google Hangout
Yesterday I published an article where I discussed some of my personal feelings about Max Sidorov. And last night Epi Ludvik and I where able to speak with Max. We used Google+ Hangouts on Air -- it was fun and Epi was feeling rather comical last night. Obviously, I...
10 Reasons Crowdsourcing will Transform the Way we Work
Mechanisms such as Crowdsourcing are about to fundamentally change the way we perform and organize work. Conventional organizational structures are about to become more loose and in addition to (well known) outsourcing initiatives, companies have to consider...
Max Sidorov Social Maverick or Just a Nice Guy
So what has not been said or covered by the media when it comes to Max Sidorov. Some call him a saint, others call Max a hero but Karen Klein just calls Sidorov -- “a nice guy.” Personally, as a father and son, I would just like to shake his hand and buy him a beer or...
Our Interview With François Petavy, CEO of eYeka
eYeka leverages the world’s creativity to enable organizations and people to create a better future together --eYeka And eYeka has worked with companies such as P&G, Kraft, Coca-Cola, Unilever, Danone, Hyundai and Microsoft -- to generate new ideas. Presently,...