Crowdfunding was supposed to be something completely different to the multinational corporate ecosystem, but more and more we see the models intersecting. Is corporate crowdfunding contrary to the philosophy of project creation from the crowd? Arnaud Burgo, CEO of Ulule, addresses this question by outlining examples of multinationals entering the crowdfunding ecosystem and delineating its benefits and risks.
What you will learn:
– The benefits of crowdfunding for multinationals
– Partnerships between crowdfunding and big players
– The future of crowdfunding in entering a multinational company ecosystem
[Tweet “The biggest risk for reward-based #crowdfunding is too remain too small”]
