BOLD III
Discover the impactful ways crowdsourcing – the practice of engaging a ‘crowd’ or group for a common goal, often for innovation, problem solving, or efficiency – is being applied on many different levels and across various industries.
Through possession of non-fungible tokens, NFTs, any of us can be the owner of digital works of art, books, music and video content, including iconic moments in sport or other performances and events. Their use extends to event tickets, anything collectible and...
Technology has hurt traditional retailing, no question about it. Online shopping has transformed consumer behaviour and a growing switch away from physical trips to stores has been accelerated by pandemic lockdowns and social distancing regulations. Yet technology is...
Opportunities created by digitization, and the massive boost to personal mass-communication that smartphones delivered, have always excited and fascinated me. I founded my virtual advertising agency Ludvik & Partners in New York City in 2008. In 2012 I launched...
When seeking open innovation solutions for vexing problems, many large organizations and companies think they have a binary either/or choice. The perceived choice is to go down a broad crowdsourcing route with a wide range of non-expert potential problem-solvers, or...
The need for cybersecurity has grown exponentially, which has been a boost for providers such as Bugcrowd. Bugcrowd was the first of what is now a number of firms who engage crowds of “ethical hackers” on a freelance/gig economy basis. The key aim through...
Much of the work and focus in the circular economy is based around disrupting standard linear economy business models of “take-make-waste” to ones where higher proportions of resources can be recycled with minimal disposal. Through using waste as a resource to be...
The availability of low cost, high speed, low friction communications has enabled the value of crowdsourcing to make it an increasingly important activity in a wide range of business sectors. It has disrupted and altered the way we think about creating value. The...
Some fundamental obstacles prevent most big companies adopting methods or business models that are more sustainable. C Corporation company directors have their hands tied by a legal requirement to maximise shareholder value. Stock markets appear to believe shareholder...
Advertising is one of many business disciplines being disrupted by the ease of crowdsourcing input from a range of remote though specialist advisers and expert freelancers. This is largely, though not exclusively, in the areas of creative design and production. Ease...
More and more firms have begun practicing the consumer-centric approach to new product development (npd). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now,...
What is a Smart City? Crowdsourcing data enables better analysis of overall behaviour patterns for efficient resource management in increasingly challenging urban environments. The term 'smart city' refers to 360 degree connectivity in a built environment. It includes...
The past 12 months of pandemic lockdowns and disruption to business through a mass of people working from home has posed a myriad of financial issues across all industries. Apart from internal financial struggles, companies might also be finding it difficult to gather...