Discover the impactful ways crowdsourcing – the practice of engaging a ‘crowd’ or group for a common goal, often for innovation, problem solving, or efficiency – is being applied on many different levels and across various industries.
The creator economy is a digital ecosystem where creators monetize their work directly with their audience, bypassing traditional media gatekeepers. It attracts people who want the opportunity to express themselves – sometimes to the extent of becoming a household...
Large Language Models rely on diverse, well-annotated data to improve their accuracy and utility. Crowdsourcing provides scalable and affordable access to LLM data and the expertise needed for training and fine-tuning these models. As an example, platforms such as...
This is the second part of a two-part article on Crowdsourced Market Research. Click for Part 1. Crowdsourcing market research can feel like striking gold…or digging through a pile of junk. Without the right game plan, you will waste hours chasing insights that lead...
2025 will be a defining year for AI, shifting from generalized applications to enterprise-focused solutions. Businesses will go beyond generic-style content, and refine their strategies to target specific use cases that deliver measurable results. This will really...
Struggling to get honest customer feedback without blowing your budget? You are not alone. Getting insights can feel out of reach when testing new ideas or exploring fresh market trends. To help you with that, we will explore what crowdsourced market research is and...
It’s important to realise the scope and opportunities that equity crowdfunding offers in order to plan and execute a successful investment round. It’s certainly about more than raising money. A full appreciation of what it can achieve will influence all subsequent...
Solving problems through games is being harnessed more and more as a crowdsourcing tool to solve real-world problems by tapping into the vast, diverse, and skilled global gaming community. Through gamifying problem solving, by embedding real scientific or societal...
Crowdsourcing is being used more frequently in many business, industrial, governmental and social sectors to allow people to contribute opinions, knowledge and expertise. Crowdsourced urban planning and design is no exception. There are growing challenges to overcome...
Crowdsourcing has transformed space exploration by making it more open, cost-effective, and collaborative. Although previously dominated by government agencies like NASA, ESA, and Roscosmos (in Russia), the sector has expanded to include private companies, citizen...
Several reasons explain the apparent increase in the number and complexity of digital threats that many companies face today. One significant factor is the mainstream adoption of LLMs and machine learning to automate the execution and evolution of cyberattacks. Yet,...
As we navigate through 2025, I am thrilled to announce Crowdsourcing Week’s theme of the year: "The Age of Augmented Collaboration." This theme captures a transformative moment in history where human ingenuity and emerging technologies converge to redefine how we...
Cyber threats are evolving at an unprecedented speed, outpacing traditional security measures and leaving organisations vulnerable to sophisticated attacks. While enterprises have historically relied on in-house security teams and outsourced firms to protect their...
Why Is Content Important? Content is the cornerstone of communication in the digital age, encompassing a wide array of formats used to inform, engage, and inspire audiences. For a blog, content typically takes the form of written articles or posts that provide...
In 2023, the journal Expert Review of Ophthalmology released an in-depth review of the applications of crowdsourcing in ophthalmology. Researchers concluded that crowdsourcing can be a valid means of improving the evaluation of ophthalmic imaging, data collection, and...
What are DePINs? DePINs leverage blockchain-based distributed ledger technology (DLT) to create decentralised, transparent, and tamper-proof systems for managing physical assets. They sit at the convergence of crowdsourcing, the gig economy, AI, and Web3 which is...
Point of Sale Marketing provides brand owners with a communication channel with consumers when they are in the very act of making selections about what to buy. Spending on this form of in-store marketing will likely increase as more technology is integrated into...
Whether it’s for retailing woes, creative droughts, or financial support, crowdsourcing is a powerful tool in the fashion industry. A study from the Journal of Retailing found crowdsourcing to be a successful forecasting device for fashion retail buying as long as...
Many people use VPNs for added privacy and security while online, as well as for a host of other benefits. However, some streaming companies and other online services have learned to identify VPN-based IP addresses, and effectively block connections using these...
Quality data is the foundation on which powerful AI models are built. AI systems learn by processing vast amounts of information, and the accuracy of their predictions or decisions depends on the quality of the data they are trained on. Data crowdsourcing has emerged...
Digital transformation is the process in which businesses utilise technology to enhance their operations across various departments. Crowdsourcing, a valuable component of this transformation, allows companies to leverage input and contributions from a large group of...
Online microtasking allows individuals to complete small, repetitive tasks through digital platforms, providing opportunities for both the task providers and the workers to benefit. Work can be distributed through microtasking platforms among high numbers of workers...
The emergence of digital labour platforms is one of the most prominent transformations in the world of work during the past decade. The influence of microtask work platforms on the future of work will only grow stronger whether people are looking for additional...
There are many ways to enhance eCommerce UX (user experience), and this blog will outline twelve of them. However, whilst companies understand the benefits of improving their eCommerce sites only too well, some may lack a grasp of how to best go about achieving...
Welcome to an update in July 2024 of what proved to be a popular article looking at some great open innovation platforms. Innovation is crucial to survive in today’s disruptive and fast moving industrial and commercial landscape. Back in 2017 it was predicted that...