What is Crowdsourcing?

Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal — often innovation, problem solving, or efficiency. It is powered by new technologies, social media and web 2.0. Crowdsourcing can take place on many different levels and across various industries. Thanks to our growing connectivity, it is now easier than ever for individuals to collectively contribute — whether with ideas, time, expertise, or funds — to a project or cause. This collective mobilization is crowdsourcing.

This phenomenon can provide organizations with access to new ideas and solutions, deeper consumer engagement, opportunities for co-creation, optimization of tasks, and reduced costs. The Internet and social media have brought organizations closer to their stakeholders, laying the groundwork for new ways of collaborating and creating value together like never before. The approach is being embraced:

“Crowds are a hit. Millions of people, connected by the Internet, are contributing ideas and information to projects big and small. Crowdsourcing, as it is called, is helping to solve tricky problems and providing localized information. And with the right knowledge, contributing to the crowd — and using its wisdom — is easier than ever.” -The New York Times

Changing Environments – Social Media turns into Social Productivity

The future is human-centric, all about participation and the ability to co-create via an increasingly connected world. This new way of doing things – crowdsourcing, crowdfunding, co-creation, collaboration, and open innovation – is challenging business models and workings of organizations across the board, offering an immense opportunity to rethink and reinvent conventional processes.

Where Can Crowdsourcing Be Applied?

Crowdsourcing touches across all social and business interactions. It is changing the way we work, hire, research, make and market. Governments are applying crowdsourcing to empower citizens and give a greater voice to the people. In science and health care, crowdsourcing can democratize problem solving and accelerate innovation. With education, it has the potential to revolutionize the system, just as crowdfunding is currently challenging traditional banking and investing processes. It’s a 21st-century mindset and approach that can be applied in many areas and many ways to:

What Can Crowds do Against Manipulation of and by Governments?

This is the third in a series of articles covering parts of the book I am writing about possible solutions to modern democracy's challenges. Join the discussion so we can use the power of crowdsourcing to build on ideas and make them better.  Government touches...

Tipalti Launch NetNow Service to Incentivise Invoice Early Payment – What Does This Mean for Marketplace Platforms?

The banking and financial services sector is becoming more strategically focused and technologically advanced. It has to respond to growing consumer expectations while trying to defend market share against an increasing array of competitors who are each trying to eat...

Crowdsourcing T-Shirt Design Contest to support efforts to help the homeless in SF

Crowdsourcing Week and 99designs has launched an online t-shirt design contest designed to engage the creativity of the crowd and encourage participation in helping the homeless in San Francisco. For those interested in entering, you will need to create t-shirt...

Democracy Advocate MiVote Expands to the UK

1947 the British politician Winston Churchill famously said “…democracy is the worst form of Government except for all those other forms that have been tried from time to time.” 70-plus years later, industrialised democracies are witnessing the decline of citizen...

The Next Step in Business Audio? Ask the Crowd!

Story as Communication, From Caveman to Walkman When humans listen to a story something amazing happens. Each individual in a crowd reaches into their own personal memories to create and complete the scenes in which the action takes place. In other words, they source...

Count on Mathesia to Improve Innovation

Mathesia is a crowdsourcing-based innovation platform headquartered in Italy, though available globally, that brings together a highly specialized crowd of about 3,000 vetted mathematicians and data scientists from around the world. Since launching in 2014, Mathesia’s...
  • Accelerate Innovation
  • Share Ideas
  • Reinvent Business Models
  • Co-Create
  • Engage Consumers or Citizens
  • Reinvent Work Models
  • Save Cost
  • Increase Efficiency
  • Reinvent Financial Models

What can be crowdsourced? The short answer is, a collaborative or crowd-centric approach can be applied to everything. But here are just a few areas where it has had significant impact and huge potential:

  • Enterprise
  • Education
  • Government
  • IT
  • Finance
  • Entrepreneurship
  • Marketing
  • Science & Health
  • Social Enterprise & NonProfit

CROWDSOURCING & THE FUTURE DYNAMICS OF BUSINESS

So how can this phenomenon work for organizations? Crowdsourcing as a work model, financial model, and business model are here to stay. Leveraging collaborative practices and tools leads to disruptive business implications and transformative innovations. If existing enterprise are not prepared to adapt and embrace this new opportunity, they will be disrupted. Knowledge and understanding of collaborative business practices will be a required skill for C-level suite executives and entrepreneurs.

Want to know more about crowdsourcing’s evolving role in business? Learn more at #CSWGlobal19 in San Francisco this September!