The Ways Crowdsourcing Helps All Parties in the Retail Ecosystem
Technology has hurt traditional retailing, no question about it. Online shopping has transformed consumer behaviour and a growing switch away from physical trips to stores has been accelerated by pandemic lockdowns and social...
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Will Digitalism Provide a Beneficial Social Structure or Help Create Greater Divisiveness?
Opportunities created by digitization, and the massive boost to personal mass-communication that smartphones delivered, have always excited and fascinated me. I founded my virtual advertising agency Ludvik & Partners in New...
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When to Consider a Specialist Curated Crowd Within Open Innovation
When seeking open innovation solutions for vexing problems, many large organizations and companies think they have a binary either/or choice. The perceived choice is to go down a broad crowdsourcing route with a wide range of...
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Largest Real Estate Crowdfunding Platform in the World Democratizes Access to Cash Flow Assets
Property investment is one of the four most common types of investments, alongside cash, bonds and shares. Of the four, real estate has been the best performing investment in modern history. Though through lack of access to...
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A Q&A with Crowdsourcing Cybersecurity Firm Bugcrowd’s Founder and Chairman, Casey Ellis
The need for cybersecurity has grown exponentially, which has been a boost for providers such as Bugcrowd. Bugcrowd was the first of what is now a number of firms who engage crowds of “ethical hackers” on a freelance/gig economy...
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Crowdsourcing in the Circular Economy
Much of the work and focus in the circular economy is based around disrupting standard linear economy business models of “take-make-waste” to ones where higher proportions of resources can be recycled with minimal disposal....
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The Key Proposition and Value of Crowdsourcing: a Podcast with our Founder and CEO
The availability of low cost, high speed, low friction communications has enabled the value of crowdsourcing to make it an increasingly important activity in a wide range of business sectors. It has disrupted and altered the...
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Crowdsourcing Innovation and Prize Challenges for Sustainability
Some fundamental obstacles prevent most big companies adopting methods or business models that are more sustainable. C Corporation company directors have their hands tied by a legal requirement to maximise shareholder value....
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How to Use Crowdsourcing in Advertising
Advertising is one of many business disciplines being disrupted by the ease of crowdsourcing input from a range of remote though specialist advisers and expert freelancers. This is largely, though not exclusively, in the areas...
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Why ask your future customers only once about new product development, not twice?
More and more firms have begun practicing the consumer-centric approach to new product development (npd). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted...
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