Unleashing the Power of the Crowd for CPG and FMCG Brands
Packaged grocery brands operate in highly competitive markets. Crowdsourcing innovation and customer engagement are vital for CPG/FMCG brands.
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Clive Reffell
Articles by Clive Reffell
Humanizing your brand through crowdsourcing
Humanizing a brand enables a better customer experience, builds a sense of community, fosters a more personal connection, and boosts brand loyalty.
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The Top 10 Crowdfunding Projects on Kickstarter and Indiegogo
The Top 10 reward crowdfunding projects on Kickstarter and Indiegogo showcase the incredible diversity and creativity crowdfunding has unleashed.
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The largest superpower? Crowds, and here is why
Crowds can be a powerful force that influences many outcomes. Harnessing crowd power and its collective intelligence can bring disproportionate benefits.
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Exploit Crowdtesting To Improve IoT Devices And Applications
Internet of Things involves interconnected devices and systems from household items to industrial machinery. Crowdtesting is valuable for testing IoT.
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Unlocking the space frontier with crowdsourcing
Space exploration and exploitation provide tremendous opportunities for crowdsourcing innovation. Here are examples of how it can play a significant role.
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The core DNA of crowdsourcing…transparency
The transparency of crowdsourcing gives access to new ideas and solutions, deeper consumer engagement, co-creation and task optimization at lower costs
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From Bugs to Brilliance: How Crowd Testing Elevates Software Quality
Crowd testing enables products to be tested in real world situations, by a crowdsourced on-demand global workforce, using multiple devices.
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The future of crowdsourcing will be shaped by technology such as AI, blockchain, and the gig economy. Or, is it the other way around?
The emergence of new technology in artificial intelligence (AI), blockchain, and the gig economy is likely to continue shaping the future of crowdsourcing.
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Crowdsourcing cognitive surplus
Crowdsourcing cognitive surplus refers to utilising the collective intelligence of large groups of people, often through open source software development.
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