This blog covers five of the smaller, specialist creator economy advertising platforms: BILI Social, 90 seconds, Billo, MOFILM, and Hashtag Paid.
Crowd Creativity
Developing original art, media or content through crowdsourcing creative designs, ideas or executions, and combining a number of them
Co-creating Content Through Crowdsourcing Really Boosts Valuable Diversity
Content is the cornerstone of digital communication. Co-creation through crowdsourcing content boosts diversity by accessing collective intelligence.
Crowdsourcing Professional Quality Creative and Media Work
Crowdsourcing advantages include platforms that originate creative work such as video production and advertising through accessing global communities.
Unleashing the Power of the Crowd for CPG and FMCG Brands
Packaged grocery brands operate in highly competitive markets. Crowdsourcing innovation and customer engagement are vital for CPG/FMCG brands.
How Tech is Shaping Content Creation for Crowdsourcing Efforts
Content marketing is essential for organizations to succeed. This article considers ways of crowdsourcing content marketing and content creation technology.
The Year of Creator Economy 2023 – Crowds, Collaboration, Communities and Connectors
Our theme for 2023 is the Creator Economy, and how it sits in the context of Crowds, Collaboration, Communities and Connectors.
The First Crowdsourced NFT and Crowdsourcing NFT Appraisals
Through possession of non-fungible tokens, NFTs, any of us can be the owner of digital works of art, books, music and video content, including iconic moments in sport or other performances and events. Their use extends to event tickets, anything collectible and...
The Key Proposition and Value of Crowdsourcing: a Podcast with our Founder and CEO
The availability of low cost, high speed, low friction communications has enabled the value of crowdsourcing to make it an increasingly important activity in a wide range of business sectors. It has disrupted and altered the way we think about creating value. The...
How Crowdsourcing Helps Manufacturers Innovate
The novelty of using crowdsourcing for innovation is not a new one. In fact, a few years back, one of Crowdsourcing Week’s own featured writers, Marcus Barber, talked about how the future of manufacturing was upon us , and that crowdsourcing could potentially be...
Can Artificial Intelligence have a Conscious Sense of Right and Wrong?
How each of us has coped with the Covid-19 pandemic has shone an unblinking spotlight on our actions. Whether as a high risk front-line worker or a person who has been self-isolating, a government or corporate decision-maker, an employer or an employee, old or young,...
Can Crowdsourcing Influence Building Design More Than Architects?
I learned recently that architects are involved in only 2% of the newly constructed built environment in the UK. A week later, a report released based on a housing design audit for England that had examined over 140 housing developments built since 2007 revealed that...
Why Crowdsourcing is Your Ultimate R&D
The smartest businesses know that they don’t have the power anymore. The people do. The conversation has shifted from focused, monolithic companies telling the consumer what they need to widespread, decentralized networks built by consumers themselves . Today’s top...
How Can I Make the Most Use of Crowdsourcing Content?
Crowdsourcing content is not only an incredibly efficient way to publish more pages, it can also help to increase the quality of your work.
Open Innovation at GE: The Power of the Global Crowd [Q&A]
Q&A with Dyan Finkhousen, Director of Open Innovation at General Electric While the idea of open innovation is still fairly new, there are an increasing number of initiatives and companies that are getting value out of their efforts with this new collaborative...
CSW Summit DC hit exciting new highs
CSW Summit Washington DC on June 15 brought together a famously distinguished group of crowdsourcing thought leaders and innovators to share insights and trends on how the second wave of the crowd economy is reshaping industries and transforming organizations. Between...
Benefits of effective crowdsourcing shown by 10 top US projects
Crowdsourcing can reduce costs, speed up project timelines, tap in to crowd intelligence and creativity, and engage citizens at all levels of corporate and government processes. It’s not just for new startups, iconic organisations including NASA and GE have specialist...
Art of Possibilities Beyond Planet Earth
This was the title of an impactful, mind-stretching panel session at CSW Europe 2016, held in Brussels 21-25 November. At its heart, what can we learn from issues dealing with space exploration that is transferable to improve life back on Earth? Karen Eng, a freelance...
Searching for the Crowdsourcing Stars
For many of us, it’s possible when we think of ‘Crowdsourcing’ what comes to mind is the Kickstarter of an exciting cause or product that we recently contributed financially to (often to support a friend whose involved in it) after seeing it promoted...
The Myth of the Lone Genius
A very interesting opinion piece on the NY Times by Joshua Wolf Shenk dwells on the myth of the lone genius . History has perennially celebrated lone geniuses like Einstein, Picasso, Shakespeare, King while barely acknowledging their creative partners and...
Crowdsourcing Endless Creative Possibilities For Brands Worldwide
What makes the consumers go gaga over brands? The attitude that brands sell. There was a time when attitude selling was a myth but today with changing trends and over exposure of media plus with the world becoming a much smaller place, people have changed and so have...
Group Brainstorming: 60 Years On
Creativity and innovation have become the buzzwords of the day. For instance, in the 2012 IBM CEO study, more than half of 1700 surveyed CEOs saw innovation as a key resource of sustained economic value. In the same study, 61% of CEOs reported creativity as being one...