Category: Crowd Creativity
![Open Innovation at GE: The Power of the Global Crowd [Q&A]](https://crowdsourcingweek.com/wp-content/uploads/2017/06/GENIUSLINK-General-Electric-1.png)
Open Innovation at GE: The Power of the Global Crowd [Q&A]
Q&A with Dyan Finkhousen, Director of Open Innovation at General Electric While the idea of open innovation is still fairly new, there are an increasing number of initiatives and companies that are getting value out of their...
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CSW Summit DC hit exciting new highs
CSW Summit Washington DC on June 15 brought together a famously distinguished group of crowdsourcing thought leaders and innovators to share insights and trends on how the second wave of the crowd economy is reshaping industries...
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Benefits of effective crowdsourcing shown by 10 top US projects
Crowdsourcing can reduce costs, speed up project timelines, tap in to crowd intelligence and creativity, and engage citizens at all levels of corporate and government processes. It’s not just for new startups, iconic...
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Art of Possibilities Beyond Planet Earth
This was the title of an impactful, mind-stretching panel session at CSW Europe 2016, held in Brussels 21-25 November. At its heart, what can we learn from issues dealing with space exploration that is transferable to improve...
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Searching for the Crowdsourcing Stars
For many of us, it’s possible when we think of ‘Crowdsourcing’ what comes to mind is the Kickstarter of an exciting cause or product that we recently contributed financially to (often to support a friend whose...
Read MoreThe Myth of the Lone Genius
A very interesting opinion piece on the NY Times by Joshua Wolf Shenk dwells on the myth of the lone genius. History has perennially celebrated lone geniuses like Einstein, Picasso, Shakespeare, King while barely acknowledging...
Read MoreCreative Crowdsourcing Gives Endless Possibilities To Brands Worldwide
What makes the consumers go gaga over brands? The attitude that brands sell. There was a time when attitude selling was a myth but today with changing trends and over exposure of media plus with the world becoming a much smaller...
Read MoreGroup Brainstorming: 60 Years On
Creativity and innovation have become the buzzwords of the day. For instance, in the 2012 IBM CEO study, more than half of 1700 surveyed CEOs saw innovation as a key resource of sustained economic value. In the same study, 61%...
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Potential of Crowdsourcing in Advertising
One of the professional hazards of working in the Brand building industry is that, you’re extremely sensitive to advertising.
The fact that it is all around and can range from anywhere between awesome to depraved is unsettling enough to push you off your rocker. The upsides of course being that you learn pretty much constantly.
Read More Q&A with Wil Merritt, CEO of Zooppa: Crowd Creativity is a Resource for Brands
Zooppa is the global social network for creative talent. It partners with companies to bring its community members opportunities to create great ads for leading brands. We interviewed Wil Merritt, the CEO of Zooppa on how the company is helping brands and its advocates come together.
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