Category: Crowd Creativity

Why Crowdsourcing is Your Ultimate R&D

by Damon Brown | May 22, 2018 |

The smartest businesses know that they don’t have the power anymore. The people do. The conversation has shifted from focused, monolithic companies telling the consumer what they need to widespread, decentralized networks built...

How Can I Make the Most Use of Crowdsourcing Content?

by Tim Brown | Apr 16, 2018 |

Crowdsourcing content is not only an incredibly efficient way to publish more pages, it can also help to increase the quality of your work. By accumulating knowledge, ideas and work from others you can influence your own posts...

Open Innovation at GE: The Power of the Global Crowd [Q&A]

by Epi Ludvik | Jun 27, 2017 |

Q&A with Dyan Finkhousen, Director of Open Innovation at General Electric While the idea of open innovation is still fairly new, there are an increasing number of initiatives and companies that are getting value out of their...

CSW Summit DC hit exciting new highs

by Clive Reffell | Jun 22, 2017 |

CSW Summit Washington DC on June 15 brought together a famously distinguished group of crowdsourcing thought leaders and innovators to share insights and trends on how the second wave of the crowd economy is reshaping industries...

Benefits of effective crowdsourcing shown by 10 top US projects

by Clive Reffell | Jun 1, 2017 |

Crowdsourcing can reduce costs, speed up project timelines, tap in to crowd intelligence and creativity, and engage citizens at all levels of corporate and government processes. It’s not just for new startups, iconic...

Art of Possibilities Beyond Planet Earth

by Clive Reffell | Dec 7, 2016 |

This was the title of an impactful, mind-stretching panel session at CSW Europe 2016, held in Brussels 21-25 November. At its heart, what can we learn from issues dealing with space exploration that is transferable to improve...

Searching for the Crowdsourcing Stars

by Adam Woodhall | Apr 21, 2016 |

For many of us, it’s possible when we think of ‘Crowdsourcing’ what comes to mind is the Kickstarter of an exciting cause or product that we recently contributed financially to (often to support a friend whose...

The Myth of the Lone Genius

by Priti Ambani | Jul 21, 2014 |

A very interesting opinion piece on the NY Times by Joshua Wolf Shenk dwells on the myth of the lone genius. History has perennially celebrated lone geniuses like Einstein, Picasso, Shakespeare, King while barely acknowledging...

Creative Crowdsourcing Gives Endless Possibilities To Brands Worldwide

by Vicky Todiwala | Nov 6, 2013 |

What makes the consumers go gaga over brands? The attitude that brands sell. There was a time when attitude selling was a myth but today with changing trends and over exposure of media plus with the world becoming a much smaller...

Group Brainstorming: 60 Years On

by Diana Rus | Oct 28, 2013 |

Creativity and innovation have become the buzzwords of the day. For instance, in the 2012 IBM CEO study, more than half of 1700 surveyed CEOs saw innovation as a key resource of sustained economic value. In the same study, 61%...