Developing original art, media or content through crowdsourcing creative designs, ideas or executions, and combining a number of them
The creator economy is a digital ecosystem where creators monetize their work directly with their audience, bypassing traditional media gatekeepers. It attracts people who want the opportunity to express themselves – sometimes to the extent of becoming a household...
Why Is Content Important? Content is the cornerstone of communication in the digital age, encompassing a wide array of formats used to inform, engage, and inspire audiences. For a blog, content typically takes the form of written articles or posts that provide...
Crowdsourcing professional quality creative work through specialist platforms has become a popular way for major brands and organisations to tap into a global pool of creative talent. These platforms allow brand marketers to outsource their creative needs - such as...
Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...
Content marketing is becoming a more essential strategy for organizations to succeed. Creating and sharing relevant articles, videos, infographics, podcasts, and other media can grow your business as these catch people’s interest and build trust. Case in point, 80% of...
Our theme for 2023 is the Creator Economy, and how it sits in the context of Crowds, Collaboration, Communities and Connectors. The start point for this is that millions of ordinary people take advantage of opportunities to create the content that we consume online....
Through possession of non-fungible tokens, NFTs, any of us can be the owner of digital works of art, books, music and video content, including iconic moments in sport or other performances and events. Their use extends to event tickets, anything collectible and...
The availability of low cost, high speed, low friction communications has enabled the value of crowdsourcing to make it an increasingly important activity in a wide range of business sectors. It has disrupted and altered the way we think about creating value. The...
The novelty of using crowdsourcing for innovation is not a new one. In fact, a few years back, one of Crowdsourcing Week's own featured writers, Marcus Barber, talked about how the future of manufacturing was upon us, and that crowdsourcing could potentially be a huge...
How each of us has coped with the Covid-19 pandemic has shone an unblinking spotlight on our actions. Whether as a high risk front-line worker or a person who has been self-isolating, a government or corporate decision-maker, an employer or an employee, old or young,...
I learned recently that architects are involved in only 2% of the newly constructed built environment in the UK. A week later, a report released based on a housing design audit for England that had examined over 140 housing developments built since 2007 revealed that...
The smartest businesses know that they don’t have the power anymore. The people do. The conversation has shifted from focused, monolithic companies telling the consumer what they need to widespread, decentralized networks built by consumers themselves. Today’s top...
Crowdsourcing content is not only an incredibly efficient way to publish more pages, it can also help to increase the quality of your work. By accumulating knowledge, ideas and work from others you can influence your own posts and publish articles from another point...
![Open Innovation at GE: The Power of the Global Crowd [Q&A]](https://crowdsourcingweek.com/wp-content/uploads/2017/06/GENIUSLINK-General-Electric-1.png)
Q&A with Dyan Finkhousen, Director of Open Innovation at General Electric While the idea of open innovation is still fairly new, there are an increasing number of initiatives and companies that are getting value out of their efforts with this new collaborative...
CSW Summit Washington DC on June 15 brought together a famously distinguished group of crowdsourcing thought leaders and innovators to share insights and trends on how the second wave of the crowd economy is reshaping industries and transforming organizations. Between...
Crowdsourcing can reduce costs, speed up project timelines, tap in to crowd intelligence and creativity, and engage citizens at all levels of corporate and government processes. It’s not just for new startups, iconic organisations including NASA and GE have specialist...
This was the title of an impactful, mind-stretching panel session at CSW Europe 2016, held in Brussels 21-25 November. At its heart, what can we learn from issues dealing with space exploration that is transferable to improve life back on Earth? Karen Eng, a freelance...
For many of us, it's possible when we think of 'Crowdsourcing' what comes to mind is the Kickstarter of an exciting cause or product that we recently contributed financially to (often to support a friend whose involved in it) after seeing it promoted on social media....
A very interesting opinion piece on the NY Times by Joshua Wolf Shenk dwells on the myth of the lone genius. History has perennially celebrated lone geniuses like Einstein, Picasso, Shakespeare, King while barely acknowledging their creative partners and collaborators...
What makes the consumers go gaga over brands? The attitude that brands sell. There was a time when attitude selling was a myth but today with changing trends and over exposure of media plus with the world becoming a much smaller place, people have changed and so have...
Creativity and innovation have become the buzzwords of the day. For instance, in the 2012 IBM CEO study, more than half of 1700 surveyed CEOs saw innovation as a key resource of sustained economic value. In the same study, 61% of CEOs reported creativity as being one...
One of the professional hazards of working in the Brand building industry is that, you’re extremely sensitive to advertising. The fact that it is all around and can range from anywhere between awesome to depraved is unsettling enough to push you off your rocker. The...
Zooppa is the global social network for creative talent. It partners with companies to bring its community members opportunities to create great ads for leading brands. Companies develop a creative brief describing their brand's attributes, the target audience, and...
Crowdsourcing Week interviewed David Berkowitz, Vice President of Emerging Media with digital marketing agency 360i, where he develops social media and mobile marketing programs for Fortune 500 businesses and leading brands. David has written more than 400 columns...