Content marketing is becoming a more essential strategy for organizations to succeed. Creating and sharing relevant articles, videos, infographics, podcasts, and other media can grow your business as these catch people’s interest and build trust. Case in point, 80% of marketers worldwide thought that their content marketing strategies were effective in achieving their goals. This applies to the crowdsourcing sector, where efforts to generate ideas, content, and meaningful contributions come from a large group of people. Those efforts can be enhanced by using content creation technology to assist crowdsourcing content marketing.
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With so many people connected through social media and the online world, using more varied and better content to improve the outcomes of crowdsourcing projects can provide swift returns. Various types of technology are becoming powerful tools to improve content creation methods in the first place, then help increase content exposure through reaching more people, and efficiently organize and manage crowdsourcing efforts. Here are some ways technology is shaping content creation for use in crowdsourcing.
Wearable technology
Wearable technology provides a unique approach to content creation, as it offers
users increased immersion when creating content. One of the latest
developments in wearable tech comes in the form of Ray-Ban Meta smart glasses. These feature advanced cameras and audio capabilities, allowing users
to receive information and interact with their environment conveniently. In
particular, Ray Ban’s partnership with Meta birthed the Ray-Ban Stories—smart
sunglasses and eyeglasses that allow you to take photos and videos, listen to
music and calls, and even share content directly to social media channels.
The Ray-Ban Stories Meteor model was developed with social media immersion
in mind. It has a dual five-megapixel camera to ensure high-quality content
sharing, as well as WiFi and Bluetooth connectivity to upload content as soon as
it’s available.
Other wearable technologies like the Apple Vision Pro incorporate digital content into the physical world. It features visionOS, the first spatial operating system that makes sharing insights, suggestions, and communication more seamless.
Lenovo’s ThinkReality A3 smart glasses also provide the ability to see heads-up displays or 3D/AR images and room-scanning and video-taking through wide-angle dual cameras. Utilizing these features for content creation can give crowdsourcing methods an edge to draw more people to a challenge or task. As such, these devices encourage remote collaboration, content creation, and sharing; their seamless ability to connect with social media and other essential applications makes them perfect for crowdsourcing efforts.
These devices encourage remote collaboration, crowdsourcing content marketing, and sharing; their seamless ability to connect with
social media and other essential applications make them perfect for crowdsourcing efforts.
Artificial Intelligence (AI)
Artificial intelligence is the science of training machines to think the way humans do, combining data input, robotics, and automation in complex programs. In this case, crowdsourcing serves as a valuable way to train AI models like Google Natural Language and other deep learning models by using the collective thoughts and contributions of crowdsourcing participants. By generating more diverse input from a greater number of individuals from various backgrounds, the AI models become more accurate as they annotate and collect data and label images.
All of this information, in turn, allows for the development of programs like ChatGPT to be more effective in content creation for marketing. For instance, ChatGPT can generate or enhance text for social media posts to support crowdsourcing efforts. It can also assist with feedback analysis and problem-solving to maximize the information from the crowdsourcing initiative.
Other AI programs like Microsoft Bing Image Creator can also generate more refined images and art that can be used for content creation and marketing. This creates a cycle where crowdsourcing efforts that help train the AI model boost crowdsourcing initiatives by enhancing the quality of content marketing materials. Better-trained models create better content that can be utilized to draw in help from a large group of people.
Content Management Systems (CMS)
A Content Management System (CMS) helps create and manage a website’s
content by handling all workflow aspects. It simplifies the workflow by providing
the status of all content in one view, so it can determine if the content is still a
draft, live, requires changes, or is unpublished. These are powerful marketing
tools, so much so that Market Research Future estimates that the content
management software market will grow from $7 billion (£5.7 billion) in 2023 to
over $21.7 billion (£17.8 billion) by 2032.
CMS products like Wix can play a significant role in facilitating crowdsourcing projects. For instance, the platform serves as a digital hub where project managers can distribute tasks to contributors efficiently and allow for simultaneous collaboration. The platform can also serve as a means of relaying crucial information to contributors in an organized and accessible manner.
CMS platforms like WordPress are also popular due to flexibility and scalability. This one makes it easier for project managers to create a website or platform that is easily accessible and usable for contributors.
Other platforms like Squarespace also come with SEO tools and accelerated mobile pages for optimized visibility and user experience that can enhance engagement with crowdsourcing efforts.
CMS software can make it easy to keep track of all crowdsourcing participants and their inputs, creating a more streamlined environment.
In closing, the future is bright for crowdsourcing, and its effects will only be magnified from here on out because of technological advancements. Trends in the market will continue to shift, but businesses, creators, and manufacturers can find the best sources of information through crowdsourcing content marketing.
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