The Canada Tourism Commission wanted to bring a fresh perspective to its "Visit Canada" pitch and they turned to the team that knows Canada best - Citizens. The Canadian Tourism Commission (CTC) challenged 35 million Canadians to capture their country on film - and...
Crowd Creativity
Developing original art, media or content through crowdsourcing creative designs, ideas or executions, and combining a number of them
ImageBrief: Stop Searching for Stock Images
ImageBrief is revolutionizing the way we source stock images. The "endless browsing" of search results stops here. Now, you submit a brief and let a creative crowd of professional photographers respond to your request. You only see the photos that meet your filter...
4 Suggestions for Building User-Generated Content
Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick...
Our Interview With François Petavy, CEO of eYeka
eYeka leverages the world’s creativity to enable organizations and people to create a better future together --eYeka And eYeka has worked with companies such as P&G, Kraft, Coca-Cola, Unilever, Danone, Hyundai and Microsoft -- to generate new ideas. Presently,...
Australian-based CrowdDesign Launches CrowdDesign.ca
Australian-based DesignCrowd has just launched DesignCrowd.ca. And although the Canadian branch still has the word “beta” in its name -- that has not deterred the over 76, 000 designer from signing-up. And it looks like CrowdDesign.ca is already running its first...
Josh Soskin Creates a Chevrolet Volt Commercial
It seems that one of the main benefactors of crowdsourcing is the artisan -- specifically filmmakers and photographers. iStockPhoto was one of the first platforms to first be anointed as a crowdsourcing platform. And since 2006 there seems to be a steady uptick in...
Heinz Ketchup Crowdsourcing its New Slogan
So I am a big fan of Heinz Ketchup. I mean, I really like Heinz -- it’s a staple in my household. And while I don’t “Like” them on Facebook -- I think they have taken a bold step in asking its consumers for slogan ideas. Why is this such a bold step? Heinz is using...