Josh Soskin Creates a Chevrolet Volt Commercial

Written by Ramon Nuez

Mar 31, 2012

It seems that one of the main benefactors of crowdsourcing is the artisan — specifically filmmakers and photographers.

iStockPhoto was one of the first platforms to first be anointed as a crowdsourcing platform. And since 2006 there seems to be a steady uptick in companies using this work process to produce a product or solve a problem.

This Volt video was produced by Josh Soskin in a response to an open call from Chevrolet & MOFILM to create a video for the Volt. The video is rather good and will be used by Chevy.

Now while I give kudos to Soskin and MOFILM — I have much more respect for Chevy. Why, because the car company sees the value of crowdsourcing. Chevy seems to understand that while going the traditional route would produce traditional results — going the nontraditional route might produce extraordinary results. And in this case Chevy’s gamble paid-off.

Additionally, there is a cost savings in going the crowdsourcing route for the car company — which any c-level would deeply appreciate.

Reader: If you wish to find out more about what crowdsoucring can do for your company head over to CrowdSourcing Week.

 

BOLD V LAST CHANCE 2023
About Author

About Author

Ramon Nuez

Ramon Nuez is a founder, fine arts photographer, digital artist, writer and wannabe harmonica player.

You may also like

Unleashing the Power of the Crowd for CPG and FMCG Brands

Unleashing the Power of the Crowd for CPG and FMCG Brands

Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...

Humanizing your brand through crowdsourcing

Humanizing your brand through crowdsourcing

Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...

The largest superpower? Crowds, and here is why

The largest superpower? Crowds, and here is why

With greater diversity also comes a greater collective intelligence Crowds can be a powerful force and can influence the outcomes of many events. Harnessing crowd power in business can bring disproportionate benefits. Unlike employees, a randomly drawn crowd does not...

Speak Your Mind

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.

Join Our Global Community

You have Successfully Subscribed!