Any way in which an organization allows consumers to submit ideas, designs or content, often to a product or service design process
Influencer marketing is a hot topic. How big do you think the creator economy is? In 2023, an estimated $1.25 trillion will change hands through Social Commerce, and social media influencers will help sell products worth billions of dollars online. Influencer...
At the top of the Google organic search results for “crowdsourcing examples” are several blogs that feature the building bricks toy maker LEGO. It has not always been the successful company it is today. In October 2004, four years before the LEGO Ideas crowdsourcing...
It’s possible to find different answers to this question of ‘What is open innovation?’ Though the majority agree it is a process that goes beyond an organization’s own R&D resources and enlists the support of outside help for innovation ideas to resolve...
The availability of low cost, high speed, low friction communications has enabled the value of crowdsourcing to make it an increasingly important activity in a wide range of business sectors. It has disrupted and altered the way we think about creating value. The...
More and more firms have begun practicing the consumer-centric approach to new product development (npd). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now,...
There are numerous reasons major corporations use reward crowdfunding. Key factors include that it is highly accurate field research conducted in real time. The same motivations that make a startup entrepreneur want to validate their idea for a new product or service...
The Virtual Crowd Summit attendees on September 17 heard insights covering Collective Consciousness from a true collection of global experts. This article recaps the key issues the speakers covered regarding the benefits, demands and procedures of pulling together...
Cybersecurity finally got near to the attention level it deserves during the pandemic lockdowns in many countries. A previous article on cybersecurity flagged up some service providers that work with larger companies through crowdsourcing the expertise required to...
Have you ever encountered a challenge or a problem in the workplace that neither you nor your colleagues could wrap your heads around? What do you do in such a case - employ more capable hands or maybe bring in a third-party company to help sort out the issue? If...
Governments the world over are encouraging more people to use bicycles, and various forms of crowdsourcing are used to support their efforts. This article looks at co-creation to map popular cycle routes in a city; automated sensors and data collection to monitor...
Conservationists hope a game invented by a PhD student, that uses the same equations used by scientists to study real world ecosystems, will provide some real-life solutions to save endangered species and conserve biodiversity....
In many countries, the hospitality industry shutdown during the pandemic lockdowns has caused the potential closure of many suppliers. This is particularly true for those that relied on business-to-business sales, where a number of enterprises have embraced...