cocreation

Any way in which an organization allows consumers to submit ideas, designs or content, often to a product or service design process

Top 5 Toy Innovations Crowdsourced by LEGO IDEAS

Top 5 Toy Innovations Crowdsourced by LEGO IDEAS

Crowdsourcing is basically putting questions or tasks out in the open to a large group of people to receive their input for the sake of innovation. Toy bricks company LEGO is included in most search results of global companies that use crowdsourcing. After finding...

Trends You Need to Know in the Creator Economy

Trends You Need to Know in the Creator Economy

In today's digital age, the Creator Economy is reshaping how content is produced, consumed, and monetized. With a growing number of individuals becoming content creators and innovators, the landscape is rapidly evolving. This Crowdsourcing Week blog explores the...

Humanizing your brand through crowdsourcing

Humanizing your brand through crowdsourcing

Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...

What is Open Innovation?

What is Open Innovation?

It’s possible to find different answers to this question of ‘What is open innovation?’ Though the majority agree it is a process that goes beyond an organization’s own R&D resources and enlists the support of outside help for innovation ideas to resolve...

Cybercrime Protection and Support for Small Businesses

Cybercrime Protection and Support for Small Businesses

Cybersecurity finally got near to the attention level it deserves during the pandemic lockdowns in many countries. A previous article on cybersecurity flagged up some service providers that work with larger companies through crowdsourcing the expertise required to...