cocreation

Any way in which an organization allows consumers to submit ideas, designs or content, often to a product or service design process

How LEGO Used Crowdsourcing to Achieve 21st Century Success

How LEGO Used Crowdsourcing to Achieve 21st Century Success

Top Google search results for “crowdsourcing success stories” will include several blogs that feature the building bricks toy maker LEGO. However, it has not always been the successful company it is today. Not so long ago the company was in deep trouble. It had lost...

Top 5 Toy Innovations Crowdsourced by LEGO IDEAS

Top 5 Toy Innovations Crowdsourced by LEGO IDEAS

Crowdsourcing is basically putting questions or tasks out in the open to a large group of people to receive their input for the sake of innovation. Toy bricks company LEGO is included in most search results of global companies that use crowdsourcing. After finding...

Trends You Need to Know in the Creator Economy

Trends You Need to Know in the Creator Economy

In today's digital age, the Creator Economy is reshaping how content is produced, consumed, and monetized. With a growing number of individuals becoming content creators and innovators, the landscape is rapidly evolving. This Crowdsourcing Week blog explores the...

Humanizing your brand through crowdsourcing

Humanizing your brand through crowdsourcing

Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...

How To Connect Social Media Influencers With Brands That Fit

How To Connect Social Media Influencers With Brands That Fit

Influencer marketing is a hot topic. How big do you think the creator economy is? In 2023, an estimated $1.25 trillion will change hands through Social Commerce, and social media influencers will help sell products worth billions of dollars online. Influencer...

What is Open Innovation?

What is Open Innovation?

It’s possible to find different answers to this question of ‘What is open innovation?’ Though the majority agree it is a process that goes beyond an organization’s own R&D resources and enlists the support of outside help for innovation ideas to resolve...

Reasons Why Corporate Businesses Turn to Rewards Crowdfunding

Reasons Why Corporate Businesses Turn to Rewards Crowdfunding

There are numerous reasons major corporations use reward crowdfunding. Key factors include that it is highly accurate field research conducted in real time. The same motivations that make a startup entrepreneur want to validate their idea for a new product or service...

Crowdsourcing Leverages the Power of Collective Consciousness

Crowdsourcing Leverages the Power of Collective Consciousness

The Virtual Crowd Summit attendees on September 17 heard insights covering Collective Consciousness from a true collection of global experts.  This article recaps the key issues the speakers covered regarding the benefits, demands and procedures of pulling together...

Cybercrime Protection and Support for Small Businesses

Cybercrime Protection and Support for Small Businesses

Cybersecurity finally got near to the attention level it deserves during the pandemic lockdowns in many countries. A previous article on cybersecurity flagged up some service providers that work with larger companies through crowdsourcing the expertise required to...

Three Ways Crowdsourcing Boosts the Take-up of Cycling

Three Ways Crowdsourcing Boosts the Take-up of Cycling

Governments the world over are encouraging more people to use bicycles, and various forms of crowdsourcing are used to support their efforts. This article looks at co-creation to map popular cycle routes in a city; automated sensors and data collection to monitor...

Open Innovation Platforms Are Like An Airbnb For Brains

Open Innovation Platforms Are Like An Airbnb For Brains

"An open innovation platform shares human brains and ingenuity like Airbnb shares spare accommodation." These are the words of Christian Cotichini, co-founder and CEO of the HeroX innovation platform. There is growing recognition among organization leaders that...

The Decade in Crowdsourcing Transcription

The Decade in Crowdsourcing Transcription

Nine years ago, I summed up 2010 as “the year that crowdsourced transcription finally caught on.” This seems like a good time to review the big developments in the field over the decade that 2010 launched. What the field looked like in 2010 It’s interesting to look...

From the Crowd – To the Crowd

From the Crowd – To the Crowd

Problem: Convey Business Principles So They Will Be Used - Solution: Audio Theater  What if someone shows you a video of a person walking into an office and sitting down in a chair? You see it all. There’s nothing left for the imagination. All your thinking has been...

What Can Crowds do Against Manipulation of and by Governments?

What Can Crowds do Against Manipulation of and by Governments?

This is the third in a series of articles covering parts of the book I am writing about possible solutions to modern democracy's challenges. Join the discussion so we can use the power of crowdsourcing to build on ideas and make them better.  Government touches...

The Next Step in Business Audio? Ask the Crowd!

The Next Step in Business Audio? Ask the Crowd!

Story as Communication, From Caveman to Walkman When humans listen to a story something amazing happens. Each individual in a crowd reaches into their own personal memories to create and complete the scenes in which the action takes place. In other words, they source...

Helping Out Your Fellow Humans

Helping Out Your Fellow Humans

PARTICIPATION = SATISFACTION In 1996 Jerry Maguire, an aspiring sports agent, repeated a four word request to his first and only client: "Help me help you!" And you know where that got him. The feedback gave him the direction he needed to become the one of the...