More and more firms have begun practicing the consumer-centric approach to new product development (npd). As part of this approach,...Read More
Eugene Ivanov writes about open innovation and crowdsourcing. He has just published his first book, “We the People of the Crowd…”, a collection of real-life stories about crowdsourcing derived from his personal experience of working with corporate and nonprofit clients.
Articles by Eugene Ivanov
Have you heard about Edelman Trust Barometer? This is a popular trust and credibility survey conducted annually by Edelman...Read More
Since the 2004 publication of James Surowiecki’s highly influential book, The Wisdom of Crowds, the idea that large groups of people...Read More