Crowdsourcing Week interviewed Arun Mehra, the Chief Executive Officer with Talenthouse India, an online platform pioneering in creative collaboration. He is an entertainment industry veteran with over 18 years of experience spanning O&M, MTV, BCCL and Reliance...
cocreation
Any way in which an organization allows consumers to submit ideas, designs or content, often to a product or service design process
Crowdsourcing – A Super-Win Situation for All
In an incredible short span of time Talenthouse India has creatively collaborated with several brands of national and international standing. This recognition was only possible because there is enough authenticity and substance in the concept of crowdsourcing. There...
Why Encouraging Childlike Creativity is Essential in Business
Kids are naturally creative. If left to their own devices with crayons, paint—even a cardboard box, wonderful things often blossom. So what happens as we get older? Many people think kid “lose” that creativity. However, it’s really the grownups who take it away from...
The Power of Crowds: Why Should We Listen.
Everyday we come across examples that demonstrate the power of crowds. It is evident that crowd-cooperation comes naturally to the human race and this is a potential that we have only just begun to experience. What happens when crowds co-innovate? They are able to...
Threadless to Host ‘Make Our Day’ Event
Threadless is coming to Singapore to party with you on Nov. 10! Join Threadless founder Jake Nickell & Threadstaffers Josh & Craig for a few hours of artistic awesomeness. Meet the founder, check out local artists' work, show off some Threadless designs, rock...
A Timeline That Shows How Big Brands Use Crowdsourcing
A couple of days ago, eYeka presented the first visualization of the use of crowdsourcing by brands over time. This interactive timeline, called Crowdsourcing by World's Best Global Brands shows how the use of crowdsourcing has exploded since the early 2000's....
Infographic: Crowd-Powered Collaboration for Your Business
Crowdsourcing - a phrase that has become more regular in many marketing and business conversations. But as with many movements, although it's been talked about for years, it's still not being fully embraced by many businesses. It's understandable as there are certain...
How the World’s Top Brands use Creative Crowdsourcing
Interbrand's ranking of the 100 Best Global Brands ranks some of the most famous brands in the world based on "all the many ways in which a brand touches and benefits its organization - from attracting and retaining talent to delivering on customer expectations"....
Unilever Taps The Crowd For Help In Their Sustainability Goals
In November of 2010, Unilever established the -- Unilever Sustainable Living Plan. The plan set forth is an ambitious ten year program, towards sustainable growth. Unilever explains that the Plan not only addresses their operations but they are also taking...
The Revolution Mosaic Is Going To Crowdsource A Mosaic
The Revolution Mosaic, was just released, in the App Store and is ready to crowdsource a mosaic. “This year, 360,000 iPhone photos will come together to form one iconic image that will last forever in the Apps Store, on the Internet, and on posters around the world,...
We Ask Simon Mainwaring Founder of “We First” 5 Questions
I had the pleasure of meeting Simon Mainwaring at an event during Internet Week last year. Unfortunately, I did loose touch with him but I am happy that we could reconnect for this interview. So let’s hear what Simon has to say. Q1: What is the main issue with the...
Crowdsourcing Breaks The Enterprise Glass Ceiling
The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.” There are many examples of well-known brands putting the power of...