Crowdsourcing informative news and blog

Leveraging Crowdsourcing: A New Approach to Incident Response

How can crowdsourcing help cyberthreat incident response in the face of widespread automated execution and evolution of cyberattacks?

Unleashing the Power of the Crowd for CPG and FMCG Brands

Unleashing the Power of the Crowd for CPG and FMCG Brands

Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...

Humanizing your brand through crowdsourcing

Humanizing your brand through crowdsourcing

Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...

The Top 10 Crowdfunding Projects on Kickstarter and Indiegogo

The Top 10 Crowdfunding Projects on Kickstarter and Indiegogo

Reward-based crowdfunding platforms led by Kickstarter and Indiegogo have revolutionized the way entrepreneurs and innovators bring their ideas to life. Although both platforms began as platforms based on raising finance for arts projects, they soon expanded to...

The largest superpower? Crowds, and here is why

The largest superpower? Crowds, and here is why

With greater diversity also comes a greater collective intelligence Crowds can be a powerful force and can influence the outcomes of many events. Harnessing crowd power in business can bring disproportionate benefits. Unlike employees, a randomly drawn crowd does not...

Exploit Crowdtesting To Improve IoT Devices And Applications

Exploit Crowdtesting To Improve IoT Devices And Applications

Crowdtesting can be a valuable approach for testing and improving Internet of Things (IoT) devices and applications. IoT involves interconnected devices and systems from everyday household items to industrial machinery, that are connected to the internet and are...

How Tech is Shaping Content Creation for Crowdsourcing Efforts

How Tech is Shaping Content Creation for Crowdsourcing Efforts

Content marketing is becoming a more essential strategy for organizations to succeed. Creating and sharing relevant articles, videos, infographics, podcasts, and other media can grow your business as these catch people’s interest and build trust. Case in point, 80% of...

Unlocking the space frontier with crowdsourcing

Unlocking the space frontier with crowdsourcing

Space exploration, and the exploitation of more affordable access to “near space,” both provide tremendous opportunities for innovation. Mass data generated by new technology can be analysed by artificial intelligence faster and more robustly to provide meaningful...

The core DNA of crowdsourcing…transparency

The core DNA of crowdsourcing…transparency

Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal — often innovation, problem solving, or efficiency. Crowdsourcing can take place on many different levels and across various industries. Thanks to our growing connectivity, it is now easier...

From Bugs to Brilliance: How Crowd Testing Elevates Software Quality

From Bugs to Brilliance: How Crowd Testing Elevates Software Quality

Data shows that, on average, 40% of users abandon a website if it takes more than 3 seconds to load (source: Toptal). Yet at the same time, digital product and service providers are continually up against time to bring their offerings to the marketplace ahead of their...

Crowdsourcing cognitive surplus

Crowdsourcing cognitive surplus

Crowdsourcing cognitive surplus refers to the practice of using digital technologies to tap into the free time and expertise of large groups of people in order to collectively solve problems or create content. People can share spare rooms through Airbnb, crowdsourcing...