Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater What if someone shows you a video of a person walking into an office and sitting down in a chair? You see it all. There’s nothing left for the imagination. All your thinking has...
Story as Communication, From Caveman to Walkman When humans listen to a story something amazing happens. Each individual in a crowd reaches into their own personal memories to create and complete the scenes in which the action takes place. In other words, they source...
PARTICIPATION = SATISFACTION In 1996 Jerry Maguire, an aspiring sports agent, repeated a four word request to his first and only client: “ Help me help you! ” And you know where that got him. The feedback gave him the direction he needed to become the one...
Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our success! If Necessity is the Mother of...