Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World

by Cathy Hackl, Dirk Lueth, Tommasco Di Bartolo

Editor’s note: This reads like Ogilvy on Advertising but for the marketing future. To understand the opportunities that await us in the Imagination Age, start with this book.

“Navigating the Metaverse perfectly encapsulates so many of the learnings achieved when sports marketing first hit the metaverse, especially our experience after launching football player NFTs into the metaverse. Cathy, Dirk, and Tommaso put together an essential resource for any brand or industry looking for inspiration and confidence to take the first step into the metaverse.”