What are the frontiers of the collaborative economy? Bill Johnston, Founder of Structure 3C describes the difference between “the crowd” a “community” and “collaboration” and explores the characteristics of organizations and businesses that are innovative and disruptive. How and why should organizations shift their thinking about markets and marketplaces? What does a modern community look like? Why do we need to reclaim the word “collaboration” from software vendors? If your organization is scouting around for innovation, then this is a talk for you.
What you will learn:
– The three frontiers of the collaborative economy
– The characteristics of innovative organizations
– How you can evolve your business model
– What happens when customers become partners?
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