Benita Matofska

Founder and Chief Sharer, The People Who Share


The People Who Share


Global award-winning social entrepreneur, innovator and public speaker, Chief Sharer, Benita Matofska is a worldwide expert, speaker and consultant on the Sharing Economy and the Founder of The People Who Share, a global campaign to build a Sharing Economy and the pioneers behind Global Sharing Day, now Global Sharing Week. Matofska is the winner of the Natwest Venus Entrepreneur of the Year 2015, Winner Mass Challenge 2015, Winner, Ogunte Women’s Social Leadership Award for Best Social Business Leader UK & World 2013, Winner of the Natwest Venus Business Award, Inspirational Woman 2013, Finalist in the G8 Innovation Summit DNA Profit with Purpose Prize, and selected for Google’s Blackbox Connect programme of born global ventures. Recently named as one of the top 10 people in the Sharing Economy to follow, she is a former BBC TV executive and media entrepreneur, she has presented at TEDx  LeWeb, World Forum for a Responsible Economy in Lille, European Commission, Brussels, Guardian Media Summit, FT European Sharing Economy Summit 2015, Sustainable Brands and the House of Lords. She has shared a platform with Desmond Tutu, presented at Number 10 Downing Street and features regularly in the media worldwide.