Bonnie Chia

Head of Brand, WWF International

Head of Brand

WWF International


Bonnie is a passionate storyteller with more than 10 years of success in the field of marketing and communications, from advertising, public relations to brand development. She cut her teeth in the PR and marketing industry with successful stints at big firms across the globe from LA to Taipei to Singapore, working on a wide range of internationally renowned consumer, lifestyle and technology brands.

In 2012, she joined the WWF’s Earth Hour global team in Singapore, where she switched her focus to marketing and branding for social good and sustainability, leading the global strategy and planning for the world’s largest grassroots movement. Now the Head of Brand for WWF International, her portfolio expands to include the development of the WWF brand globally. She is a creative but also result-oriented marketeer – delivering impactful, award-winning global and regional campaigns.

She lives by the ethos that a successful brand must be authentic to its core business and beliefs as well as its people. As a mother of two young kids, she is dedicated to making this world a better place for them, one good story at a time.