Introduction

Dr. Silvia Vianello is a marketing professor at SDA Boccono, Milan. She has an international experience as a professor and advisor in Paris, New York and Houston. She is a Digital Champion and EU Social Media national representative. She founded Reinventarmi, advising company for strategic marketing, and StarterCoins, a new model for Economy. She conducted for years “Smart&App, technology for life improvement” aired on Sky. She has published various books and articles on Wall Street Journal, Sole24Ore, Espresso, Economy, La Repubblica, Corriere della Sera, Chefuturo.