Silvia Vianello PhDSDA Bocconi Professor - Consulente Strategico di Marketing - Giornalista
SDA Bocconi Professor – Consulente Strategico di Marketing – Giornalista
PH.D in Economics. Executive Marketing Professor at the SDA Bocconi School of Management, Milan and Marketing Consultant with global and diversified professional experience at Reinventami. She hosted for a long time Smart&APP-The Technology Show, La3TV,143 Sky. In the past, Visiting Scholar at the Jones Graduate School of Management, Rice University, Houston, Texas; and Visiting Professor at European School of Economics, NY. Her research and consulting interests lie in studying online marketing issues such as social media strategy, web marketing metrics, innovation, pricing strategies, startup development. She has published in leading journals, such as European Journal of Operational Research and Sloan Management Review. Furthermore, her research and ideas has been reported in the commercial press, such as The Wall Street Journal, Sole24h, Espresso, Economy, La Repubblica, Corriere della Sera. She has recently published the book “GreenWebEconomics”.