Crowdsourcing

Discover the impactful ways crowdsourcing – the practice of engaging a ‘crowd’ or group for a common goal, often for innovation, problem solving, or efficiency – is being applied on many different levels and across various industries.

Crowdsourcing Ethics Why is Important

The question of ethics is always a question. This is true whether you are speaking about personal or corporate ethics. But why am I talking to you about crowdsourcing ethics? I previously explained that crowdsourcing is not an industry but a work process? So how can...

Making a Case for the Use of Crowdsourcing

So why are startups and small businesses driving the growth of crowdsourcing? Why would they be driving a sector that up until 6 years ago was almost nonexistent -- and for the most part is not an actual industry. The basis for this adoption is a near bottomless...

Crowdsourcing Breaks The Enterprise Glass Ceiling

The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.” There are many examples of well-known brands putting the power of...

The What and How of Crowdsourcing

Back in 2006 Jeff Howe coined the phrase crowdsourcing. He did so in the 2006 Wired magazine article -- "The Rise of Crowdsourcing." In the article Howe discusses the impact of crowd services like iStockPhoto. And how a service was born out of freely sharing images...