The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.” There are many examples of well-known brands putting the power of...
Crowdsourcing
Discover the impactful ways crowdsourcing – the practice of engaging a ‘crowd’ or group for a common goal, often for innovation, problem solving, or efficiency – is being applied on many different levels and across various industries.
The What and How of Crowdsourcing
Back in 2006 Jeff Howe coined the phrase crowdsourcing. He did so in the 2006 Wired magazine article -- "The Rise of Crowdsourcing." In the article Howe discusses the impact of crowd services like iStockPhoto. And how a service was born out of freely sharing images...