On Monday September 23, 2013: Advertising to Investors Becomes Legal in the US

Written by David Drake

The JOBS Act Title II was published yesterday on the Federal Register which makes this new law effective on Monday September 23 or 60 days later.

This is a gargantuan change from the Securities Act of 1933 — breaking the 80 year old ban on allowing advertising of private offerings to investors. This is now called Amendment to Rule 506 c of Regulation D under the Jumpstart Our Business Startups Act or JOBS Act that was signed into law by President Obama last April 5, 2012.

The Soho Loft is a media distribution partner to financial institutions seeking to leverage this new law. We see this as the culmination of our 24 months of preparation for our global syndication network. On that day Sept 23, 2013 companies and funds alike can advertise to investors.

We are entering a new world of finance and the rest of the world will follow. For more info on this new development, please check my article that came out today on Forbes: Finally – Some Real Action on the JOBS Act.

 

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About Author

About Author

David Drake

David Drake, founder of The Soho Loft, a subsidiary of the VC division of the Private Equity firm LDJ Capital, is one of the fathers of crowdsourcing and founded the US Crowdfund Intermediary Regulatory Advocates (CFIRA) and US CrowdFunding Professional Association (CfPA). Fluent in 6 languages and born in Sweden, he lobbied the JOBS Act to the EU Commission and was a U.S. Commerce delegate to Brussels and Rome in meetings with European Ministers and legislators at the Transatlantic Economic Council forum July 2012. David presents regularly as an expert on financial innovation and impact investing at 150+ annual events. He speaks at the Thomson Reuters' Buyout Texas Private Equity conferences with KKR & Carlyle and regularly attends SEC hearings in Washington DC. He writes for a number of online publications including equities.com and pehub.com. David Drake also hosted the HBS Club NY, Trail Blazers and Best Buddies Carnegie Hall Charity events for many years.

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