innovation

The Crowdfunding Bill Will Help Startups

Today is the day that the crowdfunding ecosystem in the US rejoices -- more specifically startups and small businesses. President Obama will sign the Jumpstart Our Business Startups (JOBS) Act into law. The law allows non-accredited investors to invest in startups --...

Josh Soskin Creates a Chevrolet Volt Commercial

It seems that one of the main benefactors of crowdsourcing is the artisan -- specifically filmmakers and photographers. iStockPhoto was one of the first platforms to first be anointed as a crowdsourcing platform. And since 2006 there seems to be a steady uptick in...

Heinz Ketchup Crowdsourcing its New Slogan

So I am a big fan of Heinz Ketchup. I mean, I really like Heinz -- it’s a staple in my household. And while I don’t “Like” them on Facebook -- I think they have taken a bold step in asking its consumers for slogan ideas. Why is this such a bold step? Heinz is using...

President Obama to Sign the Crowdfunding Bill into Law

So what crowdfunding? According to Wikipedia -- the crowd-powered reference site: “...the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by...

298 Years of the History of Crowdsourcing

So what does the history of crowdsourcing look like? I mean everything has to start somewhere and in business the longer it's been around the better -- right? Now while Jeff Howe coined the phrase "crowdsourcing" -- crowdsourcing has been around since at least 1714....

Tim O’Reilly Speaks about the Crowdsourcing Community

Tim O'Reilly is such a wonderful speaker. I met him once at Tools of Change, in New York City. The conversation was very brief but I quickly realized why people gravitate to the man. During this TEDMED talk O’Reilly speaks about the power of communities. He continues...

Crowdsourcing Ethics Why is Important

The question of ethics is always a question. This is true whether you are speaking about personal or corporate ethics. But why am I talking to you about crowdsourcing ethics? I previously explained that crowdsourcing is not an industry but a work process? So how can...

Making a Case for the Use of Crowdsourcing

So why are startups and small businesses driving the growth of crowdsourcing? Why would they be driving a sector that up until 6 years ago was almost nonexistent -- and for the most part is not an actual industry. The basis for this adoption is a near bottomless...

Crowdsourcing Breaks The Enterprise Glass Ceiling

The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.” There are many examples of well-known brands putting the power of...