Author: Shaun Abrahamson | Peter Ryder | Bastian Unterberg
Editor’s note: A practical guide to tapping into the abundant ideas and talent outside your organization
Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today’s market, talent and new ideas can be found everywhere.
The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming. Read more
“By writing this book, the authors generously share their knowledge on how to conduct so-called crowdstorm initiatives. “By learning the processes and gathering the right tools, you’ll be able to attract and motivate talent to improve your approaches to complex problem solving,” the back cover explains. And I must admit that it does this very well. Everything is in there, and I think it’s perfectly generalizable to many different crowdsourcing initiatives and platforms.”
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