Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Author: Simon Sinek | David Mead | Peter Docker

Editor’s note: From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. Read more


“I read Start with Why and Find Your Why back to back over just a few days. Sinek’s famous Ted Talk (Presented in 2009, it has over 33 million views.) was so powerful to me that I had to see where he was with it now.

The man has a theme. He calls it the Golden Circle: Why—How—What. Why is the reason. How is the means. What is the result. They all have to be in balance, driven by the why, and when they are, you will achieve authenticity and success.

The theme hasn’t changed. In terms of the Start with Why concept itself, you’ll find little new here. Find Your Why is a how-to. Sinek and his team, Peter Docker and David Mead, and Docker and Mead in particular, provide a detailed guide to defining and sharing the why, how, and what within an actual organization, using the process they have refined through extensive use to help companies apply the original Sinek concept. (There is a refresher for those who haven’t read Start with Why or viewed the Ted talk.)

As the authors state, “That’s the reason this book exists. If Start with Why makes the case for the WHY, Find Your Why provides the steps to show people how to actually do it.” And it does a good job at achieving that goal.”

Recommended by Gary Moreau


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