Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Jan Kasprzycki-RosikonThe world is changing at a rapid pace. How we do business today differs dramatically from how we did business yesterday and how we will be doing business tomorrow. To survive, we need to stay abreast of what is happening. To exceed, we need to be one step ahead, to anticipate, to be part of the change from the beginning. When it comes to hiring talent or marketing new products, when we think of Corporate Social Responsibility or entering new markets, crowdsourcing and open innovation are now the key solutions to success and advancement. They leverage the power of collective talent. They help us to act faster, to build stronger and more real connections, and to find more creative talent.
Brands such as Deloitte, Nestlé, and Akzo Nobel are already onboard. They have realised the power and potential of crowdsourcing and we can learn from their stories. Join Jan Kasprzycki-Rosikon, CEO of MillionYou, Poland’s No. 1 crowdsourcing agency, as he looks at how these leading brands have introduced crowdsourcing into their core activities and absorbed this, at times disruptive, model in their company’s DNA. Discover how crowdsourcing and open innovation can be employed at various stages throughout the entire spectrum of business operations.
- Similar topics
- crowd culture
- crowdsourcing
- marketing
- product development