Introduction

Jan Kasprzycki-Rosikon has over 16 years experience in many divisions in the content and media industries. He is fluent in four languages and has worked in Asia, the Middle East, Europe and Americas for The World Bank in Washington DC and Pearson Group in London. Jan runs and heads the leading crowdsourcing agency in Poland. Since 2007, MillionYou has been working for the leading brands on implementing internal employee engagement solutions (Deloitte), building citizensourcing platforms (City of Warsaw), engaging a community of 27k creatives to generate content for international brands (Coca-Cola, Nestle). Jan co-authored “Crowdsourcing: How to Engage Consumers in the World of Brands” (One Press/ 2013). Being a pilot, he is interested in aviation and exploring cultures, customs and religions.