Introduction

Chris’ time is divided between his research at the University of Southampton, applying serious games to crowdfunding, while also writing various articles, books and papers on this and related topics. He is an international speaker on these subjects and is a guest lecturer for several universities.

His interest in crowdfunding started in 2006 when he first discovered peer-to-peer consumer lending and then Kiva.org, a site dedicated to lending money to majority world entrepreneurs. This encouraged him to learn more and soon afterwards, he was helping his first clients create their campaigns. His latest book, Crowdfunding Intelligence, is a reflection of best practice when building a sound crowdfunding strategy.