Joel Cere

Co-founder, Flying Fish Lab


Flying Fish Lab 


Flying Fish Lab is the first open innovation consultancy based in Asia, helping global brands grow by delivering breakthrough innovation in products, marketing and business transformation. Clients include Unilever, Mondelez, Coca-Cola, Nestlé, Kraft-Heinz, AXA, Kellogg’s… Prior to co-founding Flying Fish Lab, Joël built and led the global strategic planning offer for a crowdsourcing platform, tapping the collective creative power of over 300,000 creative consumers to power innovation in products and communication. As EMEA Vice President for Hill & Knowlton, he led the development of the firm’s social media practice, voted Europe’s best in the 2004 Holmes Report. He also led global change management programs for Aegis, was lead brand strategist for Bates and managed the financial, FMCG and healthcare practice for Grey Interactive in the UK.

He holds a MBA from the London Business School with majors in Branding and Corporate Strategy and regularly speaks at numerous marketing and advertising conferences including Cannes Lions, Spikes Asia, BrandFest, AdFest, AdTech, Social Matters, Content360…