Crowdsourcing – a phrase that has become more regular in many marketing and business conversations. But as with many movements, although it’s been talked about for years, it’s still not being fully embraced by many businesses. It’s...
cocreation
Any way in which an organization allows consumers to submit ideas, designs or content, often to a product or service design process
How the World’s Top Brands use Creative Crowdsourcing
Crowdsourcing allows organizations to do just that: it allows organizations to find the most talented people in the world, to connect with them, and to deliver relevant products or to co-create engaging advertising content
Unilever Taps The Crowd For Help In Their Sustainability Goals
In November of 2010, Unilever established the — Unilever Sustainable Living Plan . The plan set forth is an ambitious ten year program, towards sustainable growth. Unilever explains that the Plan not only addresses their operations but they are also taking...
The Revolution Mosaic Is Going To Crowdsource A Mosaic
The Revolution Mosaic, was just released, in the App Store and is ready to crowdsource a mosaic. “This year, 360,000 iPhone photos will come together to form one iconic image that will last forever in the Apps Store, on the Internet, and on posters around the world,...
We Ask Simon Mainwaring Founder of “We First” 5 Questions
I had the pleasure of meeting Simon Mainwaring at an event during Internet Week last year. Unfortunately, I did loose touch with him but I am happy that we could reconnect for this interview. So let’s hear what Simon has to say. Q1: What is the main issue with the...
Crowdsourcing Breaks The Enterprise Glass Ceiling
The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.” There are many examples of well-known brands putting the power of...