Infographic: Crowd-Powered Collaboration for Your Business

Written by Ted Rubin

Jul 13, 2012

Crowdsourcing – a phrase that has become more regular in many marketing and business conversations. But as with many movements, although it’s been talked about for years, it’s still not being fully embraced by many businesses.

It’s understandable as there are certain infrastructure changes that are needed within any company structure to be able to embrace the power of the crowd. Indeed it may well affect your product cycles or the way you conduct your yearly business strategy. These are obviously challenges as the introduce change.

However, before you approach the changes in infrastructure and logistics there are more fundamental principles that should be surfaced and discussed within the business. As is often the case, the fundamental pivots for change are often so obvious that they are frequently ignored. A great example is that your customers use your products far more frequently than you do!

I put together an infographic a while back, which I believe still stands up well for some of these fundamental principles, that point us toward the very obvious benefits of croudsourcing as an essential ingredient for business strategy.

I have posted it again, hopefully you will find it a useful reminder of some of the important pivots for change. Turn on crowd power.

Crowd sourcing infographic



About Author

About Author

Ted Rubin

Ted Rubin is a leading social marketing strategist and in 2009 started using the term ROR: Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, is due to be released in January. A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University.

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