Ted Rubin

Ted Rubin

Ted Rubin

Ted Rubin is a leading social marketing strategist and in 2009 started using the term ROR: Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, is due to be released in January.

A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University.

Articles by Ted Rubin

The tourist takes control – with the rise of the crowdsourced noticeboard

Digital noticeboard models have always fascinated me. They express one of the most simple and brilliant benefits brought to us through the web and the beautiful www revolution over the last couple of decades… ‘connecting and empowering’ – the two vital ingredients for crowdsourcing. In the travel market these digital noticeboards offer us the ability to take control – freedom for the crowd to connect and empowerment to trade. From high street to www… The travel market is a vertical that has found its way slowly, but comfortably from the high street to the web. As with most verticals, the accessibility, speed and breadth that digital offered was always going to turn the crowd. So the search engines became the battle ground for the accommodation holiday market as millions...

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Infographic: Crowd-Powered Collaboration for Your Business

Crowdsourcing – a phrase that has become more regular in many marketing and business conversations. But as with many movements, although it’s been talked about for years, it’s still not being fully embraced by many businesses. It’s understandable as there are certain infrastructure changes that are needed within any company structure to be able to embrace the power of the crowd. Indeed it may well affect your product cycles or the way you conduct your yearly business strategy. These are obviously challenges as the introduce change. However, before you approach the changes in infrastructure and logistics there are more fundamental principles that should be surfaced and discussed within the business. As is often the case, the fundamental pivots for change are often so obvious that they are frequently ignored....

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