Jokers In The Pack

Written by Kuber Chopra

Feb 21, 2013

Joker crowdsourcing2In Christopher Nolan’s Dark Knight, the villainous Joker uses crowds to facilitate anarchy.  He crowd sources his rebellion via a twisted yet innate understanding of the collective. That it fails is a function of how the culture of popular commerce feels guilty about any social deviation.  

The evil shall not succeed and even the Dark needs to be a Knight. Yet, until the annihilation of the metaphorical Gotham City is avoided, each one of us holds our breath. Our acumen of the world we live in assures us that someone would press the panic button.

Even as crowd sourcing platforms mushroom around us, some would succeed and most will fail.  The jokers in the pack have an innate understanding of the crowd they’re going after., are the ones who come to mind immediately.

From Crowdsourcing platform as a brand point of view, a pen sketch of the crowd is important. Ayn Rand’s popular phrase “Collective Soul” comes in handy when applied literally rather than with an egoist context the book (The Fountainhead) itself presents.

The Target group principle of marketing is adapted to Target Aspirations. Thereby suggesting, that to  build and sustain a user base, we need to apply principles of community building far more than merely mainline advertising.

Is my crowd philanthropic? Is it opportunistic?  Skilful/creative maybe, or is it Ambitious? Could it be a combination? Often.

Philanthropic-Opportunistic –

Philanthropic-Ambitious –

Creative – Opportunistic –

As the space gets crowded, local and rich, the answer to this fundamental question and a Joker like understanding of your crowd can help you erect a brand amongst crowdsourcing products.


BOLD Awards
About Author

About Author

Kuber Chopra

Kuber Chopra runs Rasta, a Youth Marketing Advisory with the ambition to take youth brands to young people not- so -traditionally. He's accumulated 5 years of brand management, advertising and consulting experience in India and U.K. Rasta is designing proprietary systems to harness the power of crowdsourcing to gain consumer intelligence in the largest youth market.

You may also like

Crowdfunding For Causes Does More Than Raise Money

Crowdfunding For Causes Does More Than Raise Money

The crowdfunding platform GoFundMe recently announced it had broken the $30 billion barrier for the total amount of money people have raised on it. We are all quite aware of the multitude of individuals who have asked for donations to help pay medical bills, education...

Announcing Crowdfunding for Justice and to Protect Civil Liberties

Announcing Crowdfunding for Justice and to Protect Civil Liberties

A crowdfunding campaign looks well on the way to reaching its target of AU$140,000 of donations to fund the post-production (editing) of a film. The film in question is a documentary called “Free The Truth: Free Assange.” Its purpose is to raise public support to...

Top 5 Toy Innovations Crowdsourced by LEGO IDEAS

Top 5 Toy Innovations Crowdsourced by LEGO IDEAS

Crowdsourcing is basically putting questions or tasks out in the open to a large group of people to receive their input for the sake of innovation. Toy bricks company LEGO is included in most search results of global companies that use crowdsourcing. After finding...

Speak Your Mind


Submit a Comment

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.

Join Our Global Community

You have Successfully Subscribed!