Software testing is a crucial aspect of the software and app development process, ensuring that applications and systems work as intended and are free of defects. While in-house testing teams have been the traditional go-to for quality assurance, crowdtesting has...
In today's digital age, the Creator Economy is reshaping how content is produced, consumed, and monetized. With a growing number of individuals becoming content creators and innovators, the landscape is rapidly evolving. This Crowdsourcing Week blog explores the...
In an era of instantaneous news updates and social media, traditional journalism has transformed, allowing ordinary individuals to become key contributors to the world of news reporting. This phenomenon is known as citizen journalism, or sometimes crowdsourced...
What can explain why crowdfunding works? Reward-based crowdfunding platforms like Kickstarter and Indiegogo are wildly popular around the globe. Every year, consumers use these platforms to transfer billions of dollars to help entrepreneurs and artists develop market...
Cyber threats are constantly evolving and becoming increasingly sophisticated, and the traditional model of cybersecurity is facing new challenges as organizations and individuals seek innovative solutions to fortify their digital defenses. An approach gaining...
Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...
Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...
Reward-based crowdfunding platforms led by Kickstarter and Indiegogo have revolutionized the way entrepreneurs and innovators bring their ideas to life. Although both platforms began as platforms based on raising finance for arts projects, they soon expanded to...
With greater diversity also comes a greater collective intelligence Crowds can be a powerful force and can influence the outcomes of many events. Harnessing crowd power in business can bring disproportionate benefits. Unlike employees, a randomly drawn crowd does not...
Crowdtesting can be a valuable approach for testing and improving Internet of Things (IoT) devices and applications. IoT involves interconnected devices and systems from everyday household items to industrial machinery, that are connected to the internet and are...
Content marketing is becoming a more essential strategy for organizations to succeed. Creating and sharing relevant articles, videos, infographics, podcasts, and other media can grow your business as these catch people’s interest and build trust. Case in point, 80% of...
Space exploration, and the exploitation of more affordable access to “near space,” both provide tremendous opportunities for innovation. Mass data generated by new technology can be analysed by artificial intelligence faster and more robustly to provide meaningful...
Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal — often innovation, problem solving, or efficiency. Crowdsourcing can take place on many different levels and across various industries. Thanks to our growing connectivity, it is now easier...
Data shows that, on average, 40% of users abandon a website if it takes more than 3 seconds to load (source: Toptal). Yet at the same time, digital product and service providers are continually up against time to bring their offerings to the marketplace ahead of their...