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Unleashing the Power of the Crowd for CPG and FMCG Brands

Unleashing the Power of the Crowd for CPG and FMCG Brands

Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...

Humanizing your brand through crowdsourcing

Humanizing your brand through crowdsourcing

Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...

The Top 10 Crowdfunding Projects on Kickstarter and Indiegogo

The Top 10 Crowdfunding Projects on Kickstarter and Indiegogo

Reward-based crowdfunding platforms led by Kickstarter and Indiegogo have revolutionized the way entrepreneurs and innovators bring their ideas to life. Although both platforms began as platforms based on raising finance for arts projects, they soon expanded to...

The largest superpower? Crowds, and here is why

The largest superpower? Crowds, and here is why

With greater diversity also comes a greater collective intelligence Crowds can be a powerful force and can influence the outcomes of many events. Harnessing crowd power in business can bring disproportionate benefits. Unlike employees, a randomly drawn crowd does not...

Exploit Crowdtesting To Improve IoT Devices And Applications

Exploit Crowdtesting To Improve IoT Devices And Applications

Crowdtesting can be a valuable approach for testing and improving Internet of Things (IoT) devices and applications. IoT involves interconnected devices and systems from everyday household items to industrial machinery, that are connected to the internet and are...

How Tech is Shaping Content Creation for Crowdsourcing Efforts

How Tech is Shaping Content Creation for Crowdsourcing Efforts

Content marketing is becoming a more essential strategy for organizations to succeed. Creating and sharing relevant articles, videos, infographics, podcasts, and other media can grow your business as these catch people’s interest and build trust. Case in point, 80% of...

Unlocking the space frontier with crowdsourcing

Unlocking the space frontier with crowdsourcing

Space exploration, and the exploitation of more affordable access to “near space,” both provide tremendous opportunities for innovation. Mass data generated by new technology can be analysed by artificial intelligence faster and more robustly to provide meaningful...

The core DNA of crowdsourcing…transparency

The core DNA of crowdsourcing…transparency

Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal — often innovation, problem solving, or efficiency. Crowdsourcing can take place on many different levels and across various industries. Thanks to our growing connectivity, it is now easier...

From Bugs to Brilliance: How Crowd Testing Elevates Software Quality

From Bugs to Brilliance: How Crowd Testing Elevates Software Quality

Data shows that, on average, 40% of users abandon a website if it takes more than 3 seconds to load (source: Toptal). Yet at the same time, digital product and service providers are continually up against time to bring their offerings to the marketplace ahead of their...

Crowdsourcing cognitive surplus

Crowdsourcing cognitive surplus

Crowdsourcing cognitive surplus refers to the practice of using digital technologies to tap into the free time and expertise of large groups of people in order to collectively solve problems or create content. People can share spare rooms through Airbnb, crowdsourcing...

Earn From Your Smartphone In The Crowd Economy

Earn From Your Smartphone In The Crowd Economy

The gig economy continues to provide new opportunities for people to earn money, either from what can become a fulltime occupation, or a number of side hustles, from what they already own. One is an opportunity from Mode Mobile to earn money from your smartphone. Mode...

How To Connect Social Media Influencers With Brands That Fit

How To Connect Social Media Influencers With Brands That Fit

Influencer marketing is a hot topic. How big do you think the creator economy is? In 2023, an estimated $1.25 trillion will change hands through Social Commerce, and social media influencers will help sell products worth billions of dollars online. Influencer...

How Can Crowdsourced Data Annotation Help With Data Structures?

How Can Crowdsourced Data Annotation Help With Data Structures?

Data structures are essential for organizing and representing data in a way that allows for efficient storage, retrieval, and processing. Data annotation can be immensely helpful in various aspects of data structures, especially when dealing with large datasets that...

Top 10 People in the Crowdsourcing World

Top 10 People in the Crowdsourcing World

Who are the top 10 people in the crowdsourcing world? It will vary depending on different criteria that are used. We have looked for people who are or have been innovators in the sector, and have remained active in the crowdsourcing sector to influence, educate and...

Achieving Standout in Crowdtesting By Being Outstanding

Achieving Standout in Crowdtesting By Being Outstanding

Crowdtesting offers a flexible, cost-effective, and efficient approach to software and app testing, enabling companies to access a diverse pool of testers, obtain real-world feedback, and improve the quality of their products and services. As a result, it has gained...

Crowds and Prize Challenges Driving Sustainability

Crowds and Prize Challenges Driving Sustainability

As an Innovation Manager, Dessie Maliaka at HeroX constantly seeks new ways to create value for businesses while ensuring a rapid and positive impact on their sustainability goals. The world is facing critical challenges, and she wants us all to take shared...

Software Crowdtesting With Real Users

Software Crowdtesting With Real Users

Crowdtesting, also known as crowdsourced testing, is a modern approach to software testing that leverages a diverse and distributed group of individuals, known as the "crowd," to perform testing activities. Unlike traditional testing methods that rely on dedicated...

Benefits of NFTs for Crowdfunding

Benefits of NFTs for Crowdfunding

NFTs are unique and indivisible digital assets, making them ideal for representing one-of-a-kind items such as art, music, and collectibles. Whilst each NFT is unique, an NFT can also verify part-ownership of an item or asset. Company stocks and shares, and real...

How to Leverage Crowdfunding for an Indie Film

How to Leverage Crowdfunding for an Indie Film

Crowdfunding can be a powerful tool for independent filmmakers to raise funds for their next project, while at the same time also doubling up as a marketing exercise to build an audience and generate a buzz. Both Indiegogo and Kickstarter are international...