Josh Soskin Creates a Chevrolet Volt Commercial

It seems that one of the main benefactors of crowdsourcing is the artisan — specifically filmmakers and photographers.

iStockPhoto was one of the first platforms to first be anointed as a crowdsourcing platform. And since 2006 there seems to be a steady uptick in companies using this work process to produce a product or solve a problem.

This Volt video was produced by Josh Soskin in a response to an open call from Chevrolet & MOFILM to create a video for the Volt. The video is rather good and will be used by Chevy.

Now while I give kudos to Soskin and MOFILM — I have much more respect for Chevy. Why, because the car company sees the value of crowdsourcing. Chevy seems to understand that while going the traditional route would produce traditional results — going the nontraditional route might produce extraordinary results. And in this case Chevy’s gamble paid-off.

Additionally, there is a cost savings in going the crowdsourcing route for the car company — which any c-level would deeply appreciate.

Reader: If you wish to find out more about what crowdsoucring can do for your company head over to CrowdSourcing Week.