AirBnB is More Than Its Provocative Logo

Written by Priti Ambani

Symbol

AirBnb wants to emphasize the feeling of belonging through its new logo and web redesign with a powerful message – Belong Anywhere. The tech company that has been one of the pioneers of the tech+sharing economy space wants to underscore its message and mission to bring people together and revive the feeling of community that has been lost in recent times.

Talking about the new logo Bélo, what the company calls the new symbol for belonging that stands for People, Places and Love – all connected through Airbnb (but what has become the butt of social media jokes for resembling a female body part), co-founder Brian Chesky says on his blog,

“Airbnb is returning us to a place where everyone can feel they belong. Like us, you may have started out thinking you were just renting out a room to help pay the bills. Or maybe you were just booking a bed for a night on an unexpected layover. However we first entered this community, we all know that getting in isn’t a transaction. It’s a connection that can last a lifetime. That’s because the rewards you get from Airbnb aren’t just financial—they’re personal—for hosts and guests alike.

At a time when new technologies have made it easier to keep each other at a distance, you’re using them to bring people together. And you’re tapping into the universal human yearning to belong—the desire to feel welcomed, respected, and appreciated for who you are, no matter where you might be. Belonging is the idea that defines Airbnb, but the way we’ve represented Airbnb to the world until now hasn’t fully captured this.”

Symbolism aside, the most striking part of AirBnB is the way the company has customized travel and experiences not only for travelers seeking something that speaks to them, but also helping hosts putting a piece of their beliefs, lifestyles, outlook and backgrounds out there.  Their community building extends to not only bringing birds of a feather together but also creating a sense of tolerance and acceptance for diversity. This is what coming together is all about. And no opinion on its new newly designed logo can put a lid on this thriving global community!

CulturalExchangeInfo-FL-031

 

 

Crowd Sessions Corporate Crowdfunding

CROWD // SESSIONS

Crowdsourced Innovation &
Prize Challenges for Sustainability

Don't forget to share this post!
About Author

About Author

Priti Ambani

Priti Ambani is the Global Media Director at Crowdsourcing Week, a thought leader and prominent writer on social enterprises, start-ups and web 2.0 businesses. Previously, Priti grew Ecopreneurist, a nascent green business blog into a notable social business resource as site director and managing editor. Working from the ground up, she has developed successful business and communications strategies for impact organizations that aim to create social, environment and economic wealth. Priti is a Professional Engineer and holds a Master’s degree in Biological Resources Engineering from the University of Maryland, College Park. Priti lives in the Washington DC Metro area with her husband and sons, is a lover of the outdoors, traveling and from-scratch cooking!

You may also like

10 Business Sectors Where Top Open Source Platforms Have an Impact

10 Business Sectors Where Top Open Source Platforms Have an Impact

The term ‘open source’ refers to much more than just being able to use free software. In a nutshell, Open Source Software (OSS) is crowdsourcing applied to software development. The term originated when early software developers collaborated to learn from and with...

Top 10 Video Conferencing Platforms

Top 10 Video Conferencing Platforms

Video conferencing is one of the technologies that has advanced more in the months of pandemic lockdown than it would have done in years. Whether used for work meetings, for virtual events with perhaps many attendees, or for dislocated families and friends to get...

Top 10 Freelancing Platforms

Top 10 Freelancing Platforms

Jobs for skilled freelancers are booming, and it doesn’t matter whether your skill is in marketing, tech, design, law, logistics or accounting. More and more companies are turning to gig platforms to find skilled freelancers to fill a wide array of openings. For...

Speak Your Mind

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.

Design Your Next Successful Prize Challenge

Design Your Next Successful Prize Challenge

E-BOOK Includes:

- 7 key Step Framework Guide

We have broken the process down to a template of seven key steps to ensure results.

- 7 key step Workbook

We created a workbook template to get actionable steps and a clear overview of your next prize challenge.

Get your Rewards ready! E-BOOK on it's way to your inbox!

Download your E-Book

Strategies and Insights from Real-World Online Marketplaces

E-Book on its way to your inbox!